Digital Marketing Coordinator Johannesburg

Crayon; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An innovative biotech company is seeking a Digital Marketing Manager to lead their marketing strategy. In this role, you'll collaborate with the Head of Marketing to enhance brand visibility and drive engagement through digital channels. Your expertise in digital marketing will be crucial in executing campaigns, managing social media, and optimizing the company's online presence. This position offers an exciting opportunity to contribute to a forward-thinking organization that values integrity and innovation. If you're passionate about leveraging technology to improve healthcare marketing, this role is perfect for you.

Qualifications

• 3-4 years of marketing experience, preferably in healthcare.
• Excellent time management and organizational skills.

Responsibilities

• Establish and implement a digital marketing strategy.
• Manage digital marketing budget and track performance.
• Organize events and coordinate marketing materials.

Skills

Digital Marketing

Social Media Management

SEO

Google Analytics

Event Coordination

Content Creation

Budget Management

Education

BCom or BSc (Hons) in Marketing

Degree in Communications

Tools

Microsoft Office Suite

Facebook Ad Manager

Hootsuite

Job description

Introduction

Where you'll work

This biotech company combines medicine, science, and technology to create innovative products and services, empowering you to invest in and take personal ownership of your future health.

They place immense pride in the values with which it conducts business, upholding the highest levels of business ethics and personal integrity in all types of transactions and interactions.

How you'll role

As the Digital Marketing Manager, you will collaborate with the Head of Marketing to devise and implement a comprehensive marketing strategy and solutions to support the company's commercial objectives.

You are the ideal candidate if you possess a robust digital marketing background and are open to supporting various tasks within the marketing department, including material procurement, inventory management, and event coordination.

Duties & Responsibilities

What you'll do

• Establish a digital marketing strategy, including social media, aligned with the overall marketing strategy for each product/service as well as the overall brand.
• Support the execution of digital marketing campaigns to drive brand awareness and generate leads, working closely with the Head of Marketing.
• Ensure all content created is accurate and error-free by proofreading promotional materials, social media posts, digital content, and other marketing elements.
• Responsible for final approval of all marketing documentation alongside the Head of Marketing.
• Maintain and optimise digital platforms such as the company website, social media channels (Facebook, Instagram, LinkedIn, YouTube), Google My Business, and oversee SEO efforts.
• Utilise tools like Google Analytics and Google AdWords to track and report on digital marketing performance, making recommendations for optimisation.
• Manage the digital marketing budget to ensure objectives are met within financial parameters.
• Identify new trends and technologies in digital marketing, recommending the adoption of those most beneficial.
• Conduct research on competitors and industry trends to keep the company's digital advertising at the forefront.
• Create relevant social media content, both paid and organic, aligned with marketing strategies and campaign briefs.
• Oversee community management and engagement.
• Assist with external stakeholder collaborations to ensure effective campaign execution.
• Handle administrative tasks such as checking and approving supplier invoices, submitting quotes, and maintaining updated marketing materials systems.
• Organise events and exhibitions, including bookings, logistics, and on-site management.
• Maintain adequate stock of marketing materials and distribute promotional items as needed.

Desired Experience & Qualifications

• BCom or BSc (Hons) degree in Marketing, Communications, or a related field.
• 3-4 years of marketing experience, preferably in the healthcare industry.
• Proficiency in Microsoft Office Suite and familiarity with social media platforms and advertising tools like Facebook Ad Manager and Hootsuite.
• Excellent time management, organisational skills, and proactive initiative.
• Attention to detail and ability to manage multiple tasks effectively.

Package & Remuneration

R30,000 - R38,000 per month (negotiable based on experience).

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