Digital Marketing Coordinator

The Beekman Group; Port Shepstone; On-site; ZAR 300,000 - 450,000; Full time

Job summary

The Beekman Group is looking for a Digital Marketing Specialist at their Head Office in Port Shepstone. The ideal candidate will be responsible for creating and managing digital marketing content, optimizing social media strategies, and collaborating on advertising campaigns. This role is perfect for those with a strong background in digital marketing who can work in a fast-paced environment to meet deadlines.

Qualifications

• Proven experience in digital marketing or social media management.
• Strong knowledge of digital tools and advertising platforms.
• Ability to handle multiple priorities and meet tight deadlines.

Responsibilities

• Create and maintain digital content acquisition plan and calendar.
• Monitor engagement and track performance metrics across digital channels.
• Collaborate on paid advertising campaigns including Google Ads.

Skills

Digital marketing

Social media management

Communication

Copywriting

Performance analytics

Job description

Port Shepstone – KwaZulu Natal – South Africa

Summary Of Duties And Responsibilities

You will be responsible for creating and maintaining the digital marketing content acquisition plan and calendar and ensuring the timely coordination and implementation of all digital marketing activities for the group. You will assist with the development and curation of engaging content, create new accounts/pages as needed, and ensure all accounts/pages are optimised. You will performing the daily posting, monitoring engagement and tracking performance metrics across all digital channels. Additionally, this includes coordinating paid advertising campaigns (including Google Ads), supporting the online member services team with communications settings and aligning all activities with the broader digital marketing strategy.

Main Responsibilities

• Create and maintain the digital content acquisition plan for all entity and resort brands
• Create and maintain the digital marketing content calendar to ensure timely and strategic execution of campaigns.
• Assist in the development, curation, and scheduling of engaging content across all digital platforms.
• Create new accounts/pages as needed
• Ensure all accounts/pages are maintained regularly, optimised for performance and brand consistency and ensure all best practices are met for all accounts.
• Ensure that we always have Facebook goals within the platform activated at all times for all pages.
• Monitor engagement across all social media platforms.
• Track and analyse performance metrics to optimise strategies and ensure alignment with objectives.
• Collaborate and coordinate on paid advertising campaigns, including Google Ads and social media ads
• Collaborate with internal teams and external vendors to create assets and optimise campaign performance.
• Work with cross-functional teams to align digital marketing activities with the broader strategy, and to ensure that the digital team supports campaigns/initiatives and remains on track with Digital Marketing required for respective campaigns/initiatives.
• Support our online Member Communications to maintain reputation and reduce unnecessary comments for other teams to action
• Generate regular digital marketing performance reports with insights and recommendations for continuous improvement.
• Manage 3rd party relationships pertaining to digital marketing, as directed or required
• Meet tight deadlines based on a daily schedule and department cycles.
• Assist in marketing research and information gathering, as directed
• Administration and reporting
• Any other Marketing projects as required
  
  

Requirements

• Proven experience in digital marketing, social media management, or a similar role.
• Strong knowledge of social media platforms, digital tools, and advertising platforms.
• Excellent communication and copywriting skills.
• Ability to manage multiple priorities, meet tight deadlines, and adapt to a fast-paced environment.
• Experience with performance analytics, reporting, and optimisation strategies.
• Collaborative mindset and ability to work cross-functionally.
• A proactive and solutions-oriented attitude
  
  

South Africa’s leading corporate player in the development and management of property and the leisure sector, currently has the following opportunity at Head Office in Port Shepstone. In accordance with the Employment Equity Plan of the Group, preference shall be given, but not limited to, candidates from the designated groups.

Ref# 06/07

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