Digital Marketing Coordinator

ALOS Innovative Workforce Solution (Pty) Ltd; Johannesburg; On-site; USD 25,000 - 45,000; Full time

Job summary

A leading company in innovative workforce solutions is seeking a Digital Marketing Specialist. The successful candidate will plan and execute campaigns across various platforms, optimize content for SEO, and manage social media visibility. The role demands strong analytical skills and experience in digital marketing strategies to enhance online presence and engagement metrics.

Qualifications

• Minimum 4 years of experience in digital marketing, social media management, or related roles.
• Experience with digital marketing campaigns across multiple platforms.
• Strong understanding of digital advertising and analytics tools.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms.
• Track and analyze campaign performance using analytics tools.
• Develop and schedule engaging content for social media platforms.

Skills

SEO

SEM

PPC

Social Media Management

Digital Marketing

Email Marketing

Analytics

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field

Tools

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

Google Analytics

Meta Business Suite

Job description

Qualifications & Experience :

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

Minimum 4 years of experience in digital marketing, social media management, or related roles.

Previous experience in a Digital marketing Agency will be preferable

Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.

Strong understanding of SEO, SEM, and PPC strategies.

Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities :

Digital Marketing Campaigns

Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).

Assist in developing SEO and SEM strategies to increase organic and paid reach.

Social Media Management

Develop and schedule engaging content for various social media platforms.

Monitor and respond to audience interactions and comments.

Track performance metrics and suggest improvements based on insights.

Content Marketing & Email Campaigns

Assist in content creation for blogs, websites, social media, and email marketing.

Manage email marketing campaigns, including list segmentation, automation, and performance tracking.

Work with designers and content creators to develop compelling digital content.

Website & SEO Management

Optimize website content for search engines (SEO).

Monitor website traffic and user behaviour to improve the user experience.

Coordinate with web developers for website updates and enhancements.

Analytics & Reporting

Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.

Paid Advertising & Budget Management

Key Performance Indicators (KPIs) :

Website Traffic & Engagement : Increase website visitors and reduce bounce rates.

Social Media Growth : Growth in followers, engagement rates, and social shares.

Lead Generation & Conversion Rates : Number of leads generated and conversion percentages

SEO Performance : Improvement in organic rankings and search traffic.

Return on Ad Spend (ROAS) : Effectiveness of paid advertising campaigns.

Email Marketing Metrics : Open rates, click-through rates, and subscriber growth.

Customer Acquisition Cost (CAC) : Reduction in the cost of acquiring new customers.