Digital Marketing & Community Manager - Sports Betting

Remote Recruitment; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A start-up in sports betting seeks a Digital Marketing & Community Manager to lead organic growth through engaging social media campaigns. You will work on creating content for TikTok and Instagram while building community engagement. Ideal candidates should have 2+ years in digital marketing, a passion for sports, and strong content creation skills. This is a unique opportunity to shape brand identity in the South African market with a salary of R40,000 - R45,000.

Qualifications

• Minimum 2 years of experience in digital marketing with emphasis on organic social growth.
• Proven success running organic TikTok and Instagram campaigns.
• Passion for sports, especially football, rugby, and sports betting culture.

Responsibilities

• Develop and execute an organic digital marketing strategy targeting sports fans.
• Create engaging TikTok and Instagram content.
• Launch grassroots campaigns including giveaways and competitions.
• Build and manage online communities beyond content.

Skills

Digital marketing strategy

Organic social growth

Content creation

Engagement strategies

Tools

CapCut

Canva

InShot

Job description

Job Overview

Salary: R40 000 - R45 000

We’re on the hunt for a digitally savvyDigital Marketing & Community Managerto join an ambitious UK-based start-up disrupting the South African sports betting space. As our first dedicated marketing hire, you'll take the lead in launching and growing a newAI-powered fan engagement and odds comparison platformdesigned for passionate South African sports fans.

This role is all aboutgrassroots growth. You’ll be responsible for attracting and engaging 5,000+ early users in the first three months throughcreative, high-energy organic campaigns—with TikTok and Instagram at the heart of it all. You’ll also help shape our brand voice, lead community-building efforts, and drive buzz across social platforms.

If you live and breathe sports, know how to stop the scroll, and have a talent for building hype without paid ads, this role is for you.

Key Responsibilities

• Develop and execute anorganic digital marketing strategytargeting South African sports and sports betting fans.
• Create and publishengaging TikTok and Instagram content, with a strong focus onshort-form video and reels.
• Launch grassroots campaigns, including giveaways, competitions, countdowns, and merch drops.
• Build and manageonline communitiesthat live beyond the content—think comment sections, DMs, and group chats.
• Collaborate with the founding team to define and evolve thebrand’s tone, visual identity, and storytelling style.
• Coordinate teaser and soft-launch campaigns in the lead-up to app release (target: August).
• Identify and activatemicro-influencers and sports content creatorsfor organic reach.
• Monitor content performance and engagement metrics, adjusting strategies to maximise traction and community growth.
• Research and managelocal brand partnerships or sponsorships(e.g., football fan pages, sports bars, merch suppliers).

Qualifications and Experience

• Minimum2 years of experience in digital marketing, with a strong emphasis onorganic social growth and content creation.
• Proven success runningorganic TikTok and Instagram campaignsthat achieved measurable engagement and audience growth.
• Passion for sports—especiallyfootball, rugby, and sports betting culturein South Africa.
• Excellent short-form video skills (shooting, editing, captions)—familiarity with tools likeCapCut, Canva, or InShotis ideal.
• Creative mindset with a self-starter attitude—comfortable operating in a start-up environment.
• Strong written and verbal communication skills.
• Must have access to:
• A laptop
• A smartphone with ahigh-quality camera
• Reliable, high-speed internet