Digital & Marketing Co-Ordinator (Fmcg)

Limpopo Personnel; Gauteng; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading company in Gauteng is seeking a Digital Marketing Specialist to drive online marketing strategies. This role involves planning and executing campaigns, managing social media, and optimizing website content for SEO. The ideal candidate will have a bachelor's degree and extensive experience in digital marketing tools and analytics.

Qualifications

• Minimum 6 years of experience in digital marketing, social media management, or related roles.
• Strong understanding of SEO, SEM, PPC, and email marketing platforms.
• Experience with Google Ads and Facebook Ads Manager is preferable.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Develop and schedule engaging content for various social media platforms.
• Assist in content creation for blogs, websites, and email marketing.

Skills

Analytical skills

Written communication

Verbal communication

Creativity

Proficiency in digital marketing tools

Multitasking

Knowledge of social media trends

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Meta Business Suite

Mailchimp

HubSpot

WordPress

Job description

Minimum requirements: Bachelor's degree in marketing, Digital Marketing, Communications, or a related field. Minimum 6 years of experience in digital marketing, social media management, or related roles. Previous experience in a Digital marketing Agency will be preferable. Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms. Strong understanding of SEO, SEM, and PPC strategies. Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Skills: Strong analytical skills with the ability to interpret data and optimize campaigns. Excellent written and verbal communication skills. Creativity in developing engaging content and campaign ideas. Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, etc.). Ability to multitask and manage multiple projects simultaneously. Knowledge of content management systems (CMS) like WordPress. Understanding of social media trends and audience engagement strategies.

Role and responsibilities:

1. Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc). Assist in developing SEO and SEM strategies to increase organic and paid reach.
2. Social Media Management: Develop and schedule engaging content for various social media platforms. Monitor and respond to audience interactions and comments. Track performance metrics and suggest improvements based on insights.
3. Content Marketing & Email Campaigns: Assist in content creation for blogs, websites, social media, and email marketing. Manage email marketing campaigns, including list segmentation, automation, and performance tracking. Work with designers and content creators to develop compelling digital content.
4. Website & SEO Management: Optimize website content for search engines (SEO). Monitor website traffic and user behaviour to improve the user experience. Coordinate with web developers for website updates and enhancements.
5. Analytics & Reporting: Track and report key digital marketing metrics, including ROI, conversion rates, and engagement. Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns. Provide regular performance reports with recommendations for improvement.
6. Paid Advertising & Budget Management: Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads. Optimize ad spend to ensure maximum return on investment. Monitor trends and adjust strategies based on data insights.

Key Performance Indicators (KPIs):

• Website Traffic & Engagement: Increase website visitors and reduce bounce rates.
• Social Media Growth: Growth in followers, engagement rates, and social shares.
• Lead Generation & Conversion Rates: Number of leads generated and conversion percentages.
• SEO Performance: Improvement in organic rankings and search traffic.
• Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns.
• Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
• Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers.