Digital Marketing Co-Ordinator

Savageone Pty Ltd; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in the Medical/Pharmaceutical sector seeks a Digital Marketing Co-Ordinator to execute comprehensive marketing strategies and manage digital campaigns. The successful candidate will have a robust understanding of digital marketing trends, tools, and healthcare sector dynamics. Key responsibilities include optimizing digital content, managing social media engagement, and tracking marketing performance metrics.

Qualifications

• 3-4 years marketing/industry experience in a similar role required.
• Healthcare industry experience is mandatory.
• Strong digital marketing background essential.

Responsibilities

• Execute Digital Marketing Strategy aligned with overall Marketing Strategy.
• Oversee digital marketing budget and objectives.
• Conduct research and develop social media content.

Skills

Microsoft Outlook

Microsoft Teams

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Social Media Platforms

Excellent time management

Organizational skills

Proactivity

Attention to detail

Education

Relevant Bachelor's Degree / Diploma

Tools

Hootsuite

Google Analytics

Google AdWords

CMS

Job description

R 21,000.00 - 25,000.00 (South African Rand)

About the job: Digital Marketing Co-Ordinator

Apply only if you possess the following skills within the Medical / Pharmaceutical sector.

Job Summary

The Marketing Coordinator will execute the Marketing Strategy and Marketing Solutions, driving the Commercial Strategy.

They must understand all client Products and Services, the company's Commercial Strategy, and Marketing Objectives.

The ideal candidate will have a strong digital background and assist with tasks within the marketing department, such as ordering marketing materials, stock management, and event organization.

Minimum Required Qualifications

• Relevant Bachelor's Degree / Diploma: BCom in Marketing / Communications, Business Science with Honours in Marketing, or similar.
• Experience: 3-4 years marketing/industry experience in a similar role (Healthcare industry experience is mandatory).

Skills Required

• Microsoft Outlook, Teams, Word, Excel, PowerPoint
• Knowledgeable on all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube) and Facebook Ad Manager
• Experience with Hootsuite
• Excellent time management and organizational skills
• Proactive and able to take initiative
• Ability to prioritize tasks and attention to detail

Key Accountabilities

• Assist in establishing a Digital Marketing Strategy aligned with the overall Marketing Strategy.
• Work closely with the Head of Marketing to execute Digital Marketing Campaigns.
• Ensure all content is accurate and error-free across promotional materials, social media, and digital marketing elements.
• Website maintenance via CMS
• Chatbot functionality
• SEO
• Google Analytics and AdWords
• Google My Business
• Social Media Platforms
• Track and report on digital marketing activities monthly, quarterly, and annually.
• Optimize website, social media, and SEO to generate quality leads and drive conversions.
• Oversee digital marketing budget and objectives.
• Identify and adopt new trends and technologies in digital marketing.
• Conduct research, including competitor and industry analysis.
• Develop relevant social media content aligned with Marketing Strategy and Campaign Briefs.
• Manage community engagement on client platforms.
• Approve relevant supplier invoices and reconciliations.
• Submit quotes and invoices for approval.
• Update systems with latest marketing materials.
• Organize events and exhibitions, including logistics and setup.
• Maintain stock of marketing materials at Head Office.
• Distribute marketing materials and promotional items nationwide.