Digital Marketing & Campaign Specialist (In Office)

Findojobs South Africa; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading job platform is seeking a Digital Marketing Specialist based in Cape Town. You will develop content strategies, manage paid media campaigns, and track performance metrics. Ideal candidates have 2+ years in digital marketing, a creative mindset, and proficiency in analytics tools. This is an in-house full-time position with opportunities for growth.

Qualifications

• Minimum 2 years of digital marketing experience focusing on content and campaign management.
• Creative mindset with attention to detail.
• Confident in using analytics tools to track performance.

Responsibilities

• Develop and implement marketing campaign strategies.
• Manage and optimize paid digital media campaigns.
• Track campaign performance using analytics tools.

Skills

Digital marketing experience

Content management

Attention to detail

Time management

Creativity

Communication skills

Tools

Google Analytics

Meta Business Suite

Canva

Adobe Creative Suite

Shopify

Job description

Key Responsibilities:

1. Develop and implement compelling content and marketing campaign strategies across multiple channels.
2. Collaborate with internal teams, external agencies, and influencers to bring campaign concepts to life.
3. Manage and optimize paid digital media campaigns (Meta, Google, etc.).
4. Oversee and grow social media presence with strong brand storytelling.
5. Maintain brand consistency across all touchpoints.
6. Track campaign and content performance using relevant analytics tools.
7. Turn performance insights into clear reports and actionable improvements.
8. Stay current with digital marketing trends, tools, and best practices.
9. Assist in creating and designing campaign visuals and advertising materials.

Experience:

1. Minimum 2 years of digital marketing experience with a focus on content and campaign management.
2. Proven ability to work across multiple brands or projects simultaneously.
3. A creative mindset with attention to detail and a good eye for design and storytelling.
4. Confident in using analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance and report insights.
5. Familiarity with SEO and its application to content strategy.
6. Experience with e-commerce platforms like Shopify or Zoho E-commerce.
7. Proficiency in Canva and/or Adobe Creative Suite.
8. Comfortable working with influencers and coordinating content collaborations.

Requirements:

1. Must be based in Cape Town and available to work in-house full-time.
2. Willingness and initiative to grow, learn, and experiment.

Skills and Characteristics:

1. Strong time management, organizational, and communication skills.
2. Exceptional attention to detail.
3. Ability to perform effectively under pressure.
4. Reliable, proactive, and able to identify potential issues early.

Only shortlisted candidates will be contacted.