Digital Marketing Automation Specialist

Growth Troops; Johannesburg; Remote; ZAR 300,000 - 500,000; Full time

Job summary

A leading company is seeking a Digital Marketing Automation Specialist to drive their email, SMS, and social media marketing campaigns. In this role, you will utilize tools like HubSpot and Zapier to automate processes and design engaging content that resonates with the audience. You will also work cross-functionally to help streamline operations and enhance the effectiveness of marketing efforts.

Benefits

100% remote and async-friendly

Budget for design tools and online courses

Direct impact on growth through campaigns

Qualifications

• 1-3 years in CRM, preferably HubSpot.
• Experience with email, SMS, and social campaigns.
• Strong skills in Google Sheets and design tools.

Responsibilities

• Plan and launch multi-channel campaigns.
• Maintain social media presence aligned with brand.
• Monitor analytics and provide actionable insights.

Skills

Email Campaign Management

Social Media Marketing

Workflow Automation

Design Skills

Google Sheets/Excel

Tools

HubSpot

Zapier

Canva

Google Sheets

Excel

Job description

Team: Growth / Marketing

Manager: Marketing Manager

Type: Full-Time

• Remote
  
  

Overview

We’re looking for a Digital Marketing Automation Specialist to lead the execution of email, SMS, and social media campaigns across our marketing stack. You’ll blend technical skills with creative thinking to build automations, craft compelling content, and support a distributed sales team.

This is a fast-paced, high-impact role for someone who’s fluent in tools like HubSpot, Canva, Zapier, and Sheets—and who thrives on making complex workflows simple.

What You’ll Do

• Plan and launch campaigns via HubSpot or HighLevel across email and SMS
• Keep our LinkedIn, Instagram, TikTok, and X channels active and aligned with brand voice
• Maintain a 30-day content calendar with diverse content formats
• Design assets and edit videos using Canva, CapCut, or Figma
• Build automations with Zapier to streamline campaign ops and ensure data flow between HubSpot, Salesforce, and other tools
• Monitor performance in Google Sheets/Excel and surface actionable insights
• Provide clear process documentation for internal teams, including sales reps in South America
  
  

Must-Have Experience

• 1–3 years working in a modern CRM (HubSpot strongly preferred)
• Experience managing campaigns across email, SMS, and social platforms
• Comfortable building workflows in Zapier or Make
• Design and video editing skills (submit at least 2 past work samples)
• Strong Google Sheets or Excel skills
• Fluent English; Spanish or Portuguese is a plus
  
  

Nice to Have

• Experience in an agency managing multiple brand voices
• Familiarity with AI content tools like ChatGPT, Midjourney, or Gemini
• Recruiting or talent-marketing exposure
• Basic HTML/CSS for email formatting
  
  

First 90 Days: Success Metrics

• Launch a multi-channel nurture campaign with ≥20% open rate and ≤1% unsubscribes
• Deliver a complete month of scheduled social content
• Reduce campaign build time by 25% through automation
• Launch a live dashboard that tracks lead flow and conversion
  
  

Perks

• 100% remote and async-friendly
• Budget for design tools, online courses, or AI tools
• Direct impact on growth and pipeline through your campaigns