Digital Marketing Assistant

Keystone Apparel Company (Pty) Ltd; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading company in the apparel industry is seeking a Digital Strategy and Social Media Manager. The role involves prioritizing digital strategies, managing social media accounts, and coordinating marketing events. Candidates should possess strong communication skills and experience in digital marketing.

Qualifications

• Experience in managing social media accounts and digital strategies.
• Ability to analyze performance metrics and provide reports.

Responsibilities

• Manage social media accounts and engage with followers.
• Support digital ad campaigns and monitor performance.
• Assist in planning marketing events and logistics.

Skills

Digital Strategy

Social Media Management

Content Strategy

Performance Monitoring

Collaboration & Communication

Job description

Roles and Responsibilities:

1. Digital Strategy: Prioritize digital as a key pillar of our business strategy with a consumer-minded, retail-centric, and hyper-digital agenda.
2. Social Media Management: Assist in managing Timberland's social media accounts (Facebook, Instagram, Twitter, etc.), monitor platforms for brand mentions, comments, and messages, engage with followers, and respond promptly and professionally.
3. Content Strategy: Collaborate with the marketing team to develop social media content strategies aligned with Timberland's brand and marketing objectives, creating and scheduling engaging posts with relevant multimedia assets.
4. Performance Monitoring: Monitor social media metrics, analyze performance, and provide regular reports.
5. Social Media Advertising: Support planning and execution of digital ad campaigns, conduct market research, develop ad content, monitor and optimize campaigns.
6. Event Coordination: Assist in planning and coordinating marketing events like product launches and collaborations, manage logistics, and support event promotion and evaluation.
7. Collaboration & Communication: Work closely with internal teams and external partners, manage relationships with agencies, influencers, and vendors, and communicate initiatives effectively.
8. Administrative Support: Provide administrative assistance, maintain marketing databases, and help prepare reports and presentations.