Digital Marketing Assistant

Ad Talent; Cape Town; On-site; ZAR 150,000 - 300,000; Full time

Job summary

A leading wholesale and retail business in South Africa seeks a talented Digital Marketing Assistant. In this role, you will create and manage digital marketing campaigns, optimize the website for traffic, and work closely with the sales team to coordinate efforts. Ideal candidates will have a degree in marketing and 1-3 years of experience, along with strong design and copywriting skills. Join this dynamic team to enhance brand messaging and engage with customers effectively.

Qualifications

• 1-3 years of experience in digital marketing.
• Experience in managing social and digital media.
• Certificates in Google Analytics, Google Ads, Graphic Design are advantageous.

Responsibilities

• Create digital marketing campaigns and promotional materials.
• Optimize the business website to increase online traffic.
• Conduct audits of social media and performance metrics.

Skills

Design skills

Social media management

Copywriting

Attention to detail

Problem-solving

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Mailchimp

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Canva

Job description

Who are we : One of the leading wholesale and retail businesses in South Africa with over 10 years of experience in the market.

We are looking for : A talented Digital Marketing Assistant.

What will you do :

• Create digital marketing campaigns, including digital material, print materials, promotional items, etc.
• Ensure consistency in brand messaging.
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters for current customers.
• Launch promotional offers and events to attract new customers.
• Optimize the business website to increase online traffic.
• Follow best practices for social media marketing across platforms.
• Conduct regular audits of social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyze digital data to measure success.
• Provide marketing administration and product management support.
• Manage promotional items and supplier relationships.

What will you need :

• Bachelor’s degree in marketing, communications, or a related field.
• 1–3 years of experience.
• Understanding of the retail and wholesale markets is advantageous.
• Experience in managing social and digital media.
• Certificates in Google Fundamentals of Digital Marketing, Google Analytics, Google Ads.
• Certificates in Graphic Design (Adobe InDesign, Adobe Illustrator, Adobe Photoshop).
• Strong copywriting skills.
• Proficiency in programmes/software such as Mailchimp, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva.

Skills / Competencies :

• Excellent design skills and knowledge of social media and creative platforms.
• Proficient in computer skills.
• Knowledge of web technologies and industry trends.
• Attention to detail, accuracy, and sensitivity.
• Ability to meet deadlines in a busy environment, managing multiple projects.
• Flexibility and adaptability.

Solutions-oriented with a logical and creative approach to problem-solving.