Digital Marketing Assistant

Ad Talent Africa; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading wholesale and retail business in South Africa is seeking a talented Digital Marketing Assistant. The role involves designing marketing materials, optimizing the website, and managing social media campaigns. Candidates should have a relevant degree and experience in digital marketing.

Qualifications

• 1–3 years of relevant experience.
• Understanding of retail and wholesale markets is advantageous.
• Experience managing social and digital media.

Responsibilities

• Design and produce digital and print materials.
• Collaborate with sales to coordinate marketing campaigns.
• Optimize the company website to increase online traffic.

Skills

Copywriting

Social Media Management

Email Marketing

Digital Marketing

Graphic Design

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Google Analytics

Google Ads

Mailchimp

Job description

Who are we : One of the leading wholesale and retail businesses in South Africa with over 10 years of experience in the market.

Who we are looking for : A talented Digital Marketing Assistant.

What will you do :

• Design and produce digital materials, print materials, promotional items, etc.
• Ensure consistency in brand messaging across all channels
• Collaborate with the sales team to coordinate marketing campaigns
• Prepare emails and newsletters for current customers
• Launch promotional offers and events to attract new customers
• Optimize the company website to increase online traffic
• Implement best practices for social media marketing on various platforms
• Conduct regular audits of social media and website marketing performance
• Maintain and monitor online listings across e-commerce platforms
• Track marketing metrics and analyze digital data to evaluate success
• Assist with marketing administration and product management
• Manage promotional items and liaise with suppliers

What will you need :

• Bachelor’s degree in marketing, communications, or a related field
• 1–3 years of relevant experience
• Understanding of the retail and wholesale markets is advantageous
• Experience managing social and digital media
• Certifications in Google Fundamentals of Digital Marketing, Google Analytics, Google Ads
• Certificates in Graphic Design (Adobe InDesign, Adobe Illustrator, Adobe Photoshop)
• Strong copywriting skills
• Proficiency in email marketing platforms like Mailchimp
• Excellent design skills and knowledge of social media and creative platforms
• Knowledge of web technologies and industry trends
• Attention to detail, accuracy, and sensitivity
• Ability to meet deadlines while managing multiple projects
• Flexibility and adaptability

SOLUTION-ORIENTED with the ability to approach problems logically and creatively.