Digital Marketing and Growth Lead

Headhunters; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A prominent financial services provider in Johannesburg seeks a Digital Marketing and Growth Lead to develop strategies that drive lead generation and improve client engagement. The ideal candidate will have 3+ years of experience in digital marketing, strong writing skills, and a solid understanding of UX/CX principles. This is an in-person role requiring a blend of strategic thinking and hands-on execution, with responsibilities spanning campaign management and user experience design.

Qualifications

• 3+ years' experience in digital marketing.
• Strong writing and storytelling capabilities required.
• Experience in campaign management and lead generation is essential.

Responsibilities

• Develop and own the digital marketing roadmap.
• Build and manage campaigns across all digital channels.
• Shape the look and feel of all digital touchpoints.

Skills

Strong writing and storytelling skills

Analytical mindset with strong Excel and reporting skills

Proven experience in campaign management and lead generation

Familiarity with UX/CX principles

Education

Degree in a relevant field

Tools

HTML/email marketing experience

Job description

Sector Marketing / Digital Marketing / Social Media

Location Johannesburg

Job Type full_time

Experience 3 to 4 years

Qualifications No education

Package Negotiable

Description

Our client, an prominent authorized financial services provider, based in Houghton (Johannesburg) is looking to employ a Digital Marketing and Growth Lead.

We are looking for a digital marketing and growth lead person to lead and execute digital marketing strategies that generate high-conversion leads, elevate brand visibility, and drive product usage at the point of need for existing clients.

This is a fully in-person position at our offices in Houghton Estate, not remote.

This is a hybrid role requiring both strategic thinking and hands-on implementation. You will be the
driving force behind digital campaigns that convert, engage and retain clients, especially at critical
moments of need.

The ideal candidate is a strong writer, detail-oriented, agile, and able to connect tactical execution with the bigger picture. A deep appreciation for user experience and visual impact is essential.

Requirements:

• Degree in a relevant field.
• 3+ years’ experience.
• Strong writing and storytelling skills.
• Proven experience in campaign management and lead generation.
• Analytical mindset with strong Excel and reporting skills.
• Familiarity with UX/CX principles and retargeting strategies.
• HTML/email marketing experience is a plus.

Responsibilities and expectations but not limited to:

Strategic Leadership:

• Develop and own the digital marketing roadmap aligned with Head of Marketing and Alternative
  Distribution KPIs and Exco goals.
• Identify new lead generation opportunities and test innovative campaign formats.
• Collaborate with internal stakeholders to align marketing with sales, product, and client retention
  strategies.
• Collaborate with external service providers in achieving goals.

Hands-on Execution:

• Build and manage campaigns across all channels, especially digital ones.
• Write compelling social media copy, email content, and landing page messaging.
• Manage campaign tracking, reporting, and optimization (CPL, CPS, ROI).
• Maintain and update website content and digital assets.
• Coordinate graphic design, web, user experience and marketing development functions.

User Experience & Visual Storytelling:

• Shape the look and feel of all digital touchpoints to ensure intuitive, engaging user journeys.
• Apply UX/CX principles to improve campaign performance and client satisfaction.
• Collaborate on mobile-first design and platform-optimized content.
• Ensure that marketing assets are not only visually compelling but also strategically aligned with client
  needs and product positioning.

Client Engagement and Retention:

• Create lifecycle marketing flows to increase usage and retention.
• Support loyalty and upsell campaigns with targeted messaging.
• Use UX/CX insights to improve digital journeys and reduce churn.

Please note should you not receive a response within two weeks of applying you may assume that your application was unsuccessful.

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