Digital Marketing and eCommerce Specialist

Lewis Stores (PTY) Ltd; Cape Town; On-site; ZAR 36,000 - 48,000; Full time

Job summary

A leading retail company is seeking a Digital Marketing and eCommerce Specialist to drive online marketing initiatives and sales through various digital channels. The role includes executing digital marketing campaigns, managing eCommerce platforms, and analyzing performance metrics. Candidates should have a relevant degree and experience in digital marketing or eCommerce, along with proficiency in tools such as Google Analytics and CMS platforms.

Qualifications

• 2-3 years of experience in digital marketing or eCommerce.
• Proficient in Google Analytics and other digital tools.
• Strong analytical and problem-solving skills.

Responsibilities

• Execute digital marketing campaigns (SEO, PPC, social media, email marketing).
• Support eCommerce platform management including content uploads.
• Analyze and report on campaign performance and web traffic.

Skills

Analytical skills

Problem-solving

Education

Bachelor's degree or diploma in Marketing

Digital Commerce

Communications

Tools

Google Analytics

Meta Business Suite

Email marketing tools

CMS platforms

Job description

Job Description : The Digital Marketing and eCommerce Specialist will assist in planning and executing online marketing initiatives and driving sales through various digital channels.

Key Responsibilities : Execute digital marketing campaigns (SEO, PPC, social media, email marketing).Support eCommerce platform management including uploading content and managing product listings.Analyse and report on campaign performance and web traffic metrics.Assist in customer acquisition and retention initiatives.Collaborate with design and content teams to create marketing material.Stay updated with latest digital marketing and eCommerce trends.

Qualifications : Bachelor's degree or diploma in Marketing, Digital Commerce, Communications, or related field.2–3 years of experience in digital marketing or eCommerce.Proficient in Google Analytics, Meta Business Suite, email marketing tools, CMS platforms (e.g., WordPress, WooCommerce).Strong analytical and problem-solving skills.

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