Digital Marketing and Content Manager

Job title: Digital Marketing and Content Manager

Job Location: Gauteng, Johannesburg
Deadline: May 15, 2025

About the job

• We are seeking a dynamic and experienced Digital Marketing and Content Manager to lead marketing initiatives across multiple entities within the group. The ideal candidate will have a strong background in digital marketing, content creation, and brand management, along with a proven track record of driving growth and engagement.
• The successful applicant will thrive in a fast-paced, demanding environment and demonstrate a strong commitment to achieving excellence. The candidate must be able to provide updates on projects and planning when requested. Experience within the aviation industry would be advantageous.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Lead the creation and execution of comprehensive marketing strategies that drive brand awareness and growth across all companies.
• Content Creation and Management: Write, produce, and manage content for social media, websites, blogs, newsletters, and email campaigns, ensuring a consistent brand voice.
• Social Media Management: Oversee all social media accounts, including scheduling posts, engaging with the community, and analyzing performance.
• Manage and Coordinate WhatsApp Broadcasts: Handle opt-outs, update the database, forward leads, and source new contacts to ensure effective communication and audience engagement.
• Paid Media Campaigns: Design and execute paid media campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on maximizing ROI.
• Photography and Videography: Capture and produce high-quality visual content, including event coverage, product showcases, and promotional materials.
• Website Management: Maintain and update company websites, with a focus on user experience and SEO optimization.
• Branding and Design: Lead branding initiatives, manage signage projects, and create marketing materials using tools like Canva or Adobe Creative Suite.
• Budget and Financial Management: Collaborate with the finance team to manage and reallocate marketing budgets across various entities, ensuring efficient use of funds.
• Event Coverage: Attend and cover company events, producing and promoting content to enhance event visibility.
• Email and Database Management: Execute targeted email campaigns using Mailchimp or similar platforms, while managing CRM systems and ensuring data accuracy.
• SEO: Implement basic SEO strategies to improve organic search visibility.

Key Strengths & Abilities:

• Ability to work both independently and as part of a team.
• Energetic, proactive, and goal-oriented approach.
• Adaptability and creativity in meeting deadlines.
• High attention to detail.
• Strong work ethic.
• Ability to manage multiple projects simultaneously.

Minimum Qualifications & Experience:

• Relevant degree or equivalent experience in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, content creation, and social media management.
• Strong understanding of paid media campaigns, SEO, and brand management.
• Proficiency in using design tools such as Canva or Adobe Creative Suite.
• Experience in photography, videography, and website management is a plus.
• Ability to work collaboratively across multiple teams and departments.
• Flexibility to travel to and cover events as required.