Digital Marketing and Communication Coordinator infoclearleafcoza

Digital Marketing Responsibilities

1. Develop and execute digital marketing plans that align with business and brand goals.
2. Implement SEO, SEM, and PPC strategies to increase online visibility and website traffic.
3. Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter) to engage with audiences and drive brand awareness.

Ecommerce Management (Shopify)

1. Oversee and manage the Shopify ecommerce store for Company Branding including product uploads, descriptions, pricing, and inventory management.
2. Enhance the user experience on Shopify by optimizing the layout, navigation, and checkout process.
3. Track ecommerce performance metrics, analyze customer behavior, and implement strategies to improve conversion rates.

Content Creation & Management

1. Develop and manage content for social media, websites, newsletters, and blogs.
2. Collaborate with design teams to create engaging visuals and written content.
3. Keep website content updated and optimized for SEO, ensuring accuracy and relevancy.

Email Marketing Campaigns

1. Design and implement email marketing campaigns to nurture leads, engage customers, and drive online sales.
2. Conduct A/B testing to optimize email content and improve engagement rates.
3. Monitor and report on campaign metrics such as open rates, click-through rates, and conversions.

Analytics & Reporting

1. Track, analyze, and report on the effectiveness of digital marketing campaigns using tools such as Google Analytics, Shopify analytics, and social media insights.
2. Provide insights and recommendations to improve campaign performance and achieve KPIs.

Communication Coordination

1. Coordinate internal and external communications to ensure consistent brand messaging.
2. Manage responses and engagement on social media, addressing customer queries and fostering community interaction.
3. Support PR activities and collaborate with teams on promotional events.

Brand Management

1. Ensure all communications align with the Company’s brand identity and values.
2. Execute campaigns to reinforce the brand's presence and positioning in the market.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

2 years of experience in digital marketing, ecommerce, or social media management.

Experience with Shopify, including ecommerce management, product listings, and analytics.

Proficiency in digital marketing tools (e.g. Google Analytics, Mailchimp, Hootsuite).

Strong understanding of SEO, content marketing, and social media best practices.

Excellent written and verbal communication skills.

Additional Information

Salary: Market Related

Closing Date: 31 March 2025

If you struggle to upload your CV, please visit our website at www.clearleaf.za. Click on Jobs Available, the position you are interested in, and click on I'm Interested to upload your CV to apply for the position.

Alternatively, email your CV to the email address on our website.

Remote Work: Employment Type:

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