About the Role
Our client is a US-based digital marketing agency specializing in healthcare, medical, and dental equipment manufacturing. The agency provides comprehensive digital marketing solutions to help B2B businesses strengthen their online presence and achieve sustainable growth.
We are seeking an experienced Strategic Senior Account Manager to lead key client relationships, oversee digital marketing strategies, and ensure exceptional campaign quality. The ideal candidate will confidently communicate with C-suite executives, guide high-level marketing discussions, and deliver strategic recommendations that align with clients’ business objectives.
Key Responsibilities
- Build and maintain strong relationships with key clients and senior executives.
- Develop and oversee comprehensive digital marketing strategies.
- Guide SEO strategies to improve website visibility, organic traffic, and search rankings.
- Oversee paid search, paid and organic social media, traditional media, and web design initiatives.
- Collaborate with internal teams to ensure effective campaign execution and timely delivery.
- Review campaign performance, analyze results, and recommend improvements.
- Maintain high quality standards across creative assets, marketing campaigns, and client deliverables.
- Lead client meetings, strategic presentations, and high-level discussions.
- Represent the agency in webinars and industry thought leadership activities.
- Identify opportunities to improve client satisfaction, campaign performance, and account growth.
Requirements
- Significant experience in digital marketing, strategic account management, or a related leadership role.
- Strong knowledge of SEO and broader digital marketing strategies.
- Experience managing client relationships and presenting strategies to senior executives.
- Understanding of paid search, paid and organic social media, traditional media, and website design.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Strong analytical, organizational, and problem-solving abilities.
- Ability to manage multiple client accounts and priorities independently.
- Experience working in a digital marketing agency is highly preferred.
- Experience in healthcare, medical, dental, or B2B manufacturing industries is an advantage.
- Confidence in public speaking, webinars, and professional presentations is preferred