Digital Marketing, Advertising and Retargeting Specialist

Orion Group; Johannesburg; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a Digital Marketing, Advertising and Retargeting Specialist to lead their online marketing efforts. This role involves managing various paid media channels, developing SEO and SEM strategies, and optimizing website traffic to achieve business goals. The ideal candidate will be proactive and results-driven, with a passion for digital marketing. If you thrive in a data-driven environment and enjoy crafting strategic marketing campaigns, this opportunity is perfect for you. Join a dynamic team and make a significant impact in the digital landscape.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Strong understanding of SEO / SEM best practices essential.

Responsibilities

• Manage all paid media channels including Google Ads and Meta Ads.
• Develop and oversee SEO / SEM strategies for all websites.

Skills

SEO / SEM Strategies

Digital Marketing

Data Analysis

Communication Skills

Proficiency in Google Ads

Proficiency in Google Analytics

Teamwork

Independent Work

Education

Bachelor's degree in Marketing

Certification in Google Ads

Tools

Google Ads

Google Analytics

Meta Business Manager

Job description

Job Title : Digital Marketing, Advertising and Retargeting Specialist

Responsibilities :

1. Manage all paid media channels including Google Ads, Meta Ads, LinkedIn Ads, Tik Tok Ads, etc.
2. Develop and oversee SEO / SEM strategies for all websites
3. Monitor and optimize website traffic and conversions to drive business goals
4. Analyze performance data and provide monthly reports on digital marketing campaigns
5. Execute automated and other retargeting strategies to drive conversions and increase ROI
6. Manage OTA and other online listings to ensure accurate and consistent information

Qualifications :

1. Bachelor's degree in Marketing, Advertising, Communications, or related field
2. Strong understanding of SEO / SEM best practices and strategies
3. Proficiency in Google Analytics, Google Ads, Meta Business Manager, and other digital marketing tools
4. Experience in implementing retargeting strategies and analyzing performance data
5. Excellent communication and analytical skills
6. Ability to work independently and as part of a team
7. Certification in Google Ads or other digital marketing platforms is a plus

This position requires a proactive and results-driven individual who is passionate about digital marketing and advertising. The ideal candidate will have a strong background in managing paid media campaigns, optimizing website traffic, and driving conversions through retargeting strategies. If you are a strategic thinker with a creative mindset and a passion for data-driven decision-making, we want to hear from you.