Digital Marketing & Ads Optimisation Trainer

Upskill Universe; Pretoria; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Upskill Universe seeks a Trainer to deliver a 5-week in-person digital marketing training programme to small and medium enterprises in Pretoria. The role involves facilitating workshops on digital strategies, customer engagement, and leveraging Google tools, equipping participants with essential skills for business growth. Candidates should possess a Bachelor's degree and significant experience in training, preferably combined with strong knowledge of digital marketing tools.

Qualifications

• Minimum 3 years of experience delivering training programmes in digital marketing.
• Proficiency in using Google tools for marketing.

Responsibilities

• Facilitate in-person workshops on digital marketing tools.
• Create tailored digital marketing roadmaps and campaigns for SMEs.
• Monitor participant progress and provide feedback.

Skills

Communication Skills

Interpersonal Skills

Presentation and Delivery Skills

Technical Proficiency

Education

Bachelor's degree in Marketing or Business

Masters degree in Digital Marketing (desired)

Tools

Google Analytics

Google Merchant Center

AI-driven advertising tools

Job description

1 day ago Be among the first 25 applicants. UpSkill Universe was founded on the principle of empowering individuals, organisations and their leadership to adapt to the ever-changing digital landscape.

We develop and deliver human-centred, experiential learning programmes and events for organisations looking to empower people and stimulate economies from a grassroots level. Using our incredible roster of talent (that's you!), we empower teams to adapt as roles change and evolve so that businesses and individuals remain relevant and competitive in an ever-changing, digitally disrupted landscape. What's more, we do this all virtually, using the latest technologies to ensure that our learning experiences reach the right people in the right way. Does this all sound exciting?

Great, because we need YOU to help us drive our learning programs.

We are committed to working with the best training experts in the business to engage, excite and educate consumers and businesses on technology, tools and solutions that will empower all people to succeed with tech.

Role Overview

To deliver a comprehensive, 5-week in-person training programme for SMEs (HDPs), focused on harnessing the power of digital marketing tools to boost their online presence and convert customers online.

Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations. The role requires facilitating hands-on workshops, aligning with the programme's structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth.

Main duties

• Facilitate Interactive, In-person Workshops Covering Business Strategy & Digital Foundations, Customer Relationships & Customer Journey Mapping, Crafting Effective Marketing Campaigns, Harnessing the power of AI to boost Productivity & Marketing, Effective Leadership as an SME & How to create a Business Pitch, How to utilise Google tools to deliver actionable insights.
• Assessing individual and group learning needs to tailor instructional methods accordingly.
• Implement diverse training techniques to accommodate various learning styles and ensure comprehension.
• Offer constructive feedback to participants to support their ongoing development.
• Collaborate With Programme Leadership by working closely with the Programme Manager and the Talent Lead, participating in regular meetings, and integrating feedback for continuous improvement.
• Monitor And Report On Participant Progress by developing assessment tools and providing detailed post-session reports.

Essential Qualifications And Experience

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional qualifications or certifications in digital marketing.
• Minimum 3 years of experience delivering training programmes focused on SME developed in digital marketing, ads optimisation, customer engagement, marketing.
• Proficiency in Google tools (e.g., Analytics, Merchant Center, AI-driven advertising tools).

Technical Proficiency

• Be comfortable using online delivery tools such as Google Meets, Slido and presentation tools.
• Proficient in navigating digital tools and platforms.

Desired

• Masters degree and advanced certifications in Digital Marketing.
• Experience working with SMEs or within emerging markets.
• Certification in Google Ads, Google Analytics, or other relevant marketing tools.
• Certifications in adult learning or instructional design, such as CPTM or ATD.

Core Competencies

• Communication Skills: Ability to communicate complex marketing concepts simply.
• Interpersonal Skills: Strong collaboration skills.
• Presentation and Delivery Skills: Ability to deliver engaging workshops.
• Technical Proficiency: In-depth knowledge of tools like Google Analytics, Merchant Center, and AI-driven advertising tools.

Conditions of work

• Location: Trainers are required to deliver in-person workshops in Johannesburg or Pretoria, South Africa.
• Schedule: The training programme spans 5 consecutive weeks, during standard business hours.

Each cohort will consist of approx. 15 SMEs, targeting business owners, managers, and key decision-makers seeking to enhance their digital marketing skills, customer engagement strategies, and business productivity through technology.

Submission Requirement: To apply, submit your CV and a short video (max 10 minutes) including an introduction and a demonstration of your training style on a digital marketing topic.

Submission Deadline: All materials must be submitted by Monday, 14 April.

Selection Process: Shortlisted candidates will be invited for an interview if successful.