Digital Marketing Account Manager

Proactive Recruitment; Bellville; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing agency is seeking a creative and results-driven Digital Marketer to manage client portfolios in the hospitality sector. The role involves crafting data-driven strategies, creating engaging content, and ensuring brand consistency across all digital platforms. With a focus on creativity and measurable results, this position offers a dynamic work environment where no two days are the same.

Benefits

Opportunity for travel

Work with diverse clients

Continuous learning and development

Qualifications

• Proven experience in digital marketing, preferably in hospitality.
• Strong writing skills for various content types.
• Ability to develop data-driven strategies tailored to clients' needs.

Responsibilities

• Manage and optimize digital marketing campaigns for clients.
• Create and execute content calendars across multiple platforms.
• Ensure consistent brand messaging and collaboration across teams.

Skills

Data-driven strategy development

Content creation

Client communication

Digital analytics

Design skills

Tools

Google Analytics

Meta Business Suite

Mailchimp

Monday.com

Job description

The Role

Do you live and breathe digital? Are you the type who gets excited about a strong CTR, a well-optimised blog, or a pixel-perfect campaign? Then you might be just the person our client is looking for!

Our client is seeking a creative, strategic, and results-driven Digital Marketer to join their dynamic marketing team. In this exciting role, you'll manage a portfolio of clients (think boutique hotels, lifestyle brands, and hospitality gems), helping them shine in the digital space with beautifully crafted content, sharp strategies, and meaningful results.

You'll be working closely with the Director of Client Services to ensure each client's brand is represented consistently and effectively across all digital touch points while keeping internal teams aligned and on the ball.

What You'll Do

Strategy & Planning

• Craft unique, data-driven digital strategies tailored to each clients goals.

• Build out integrated plans covering SEO, social media, newsletters, paid ads, content marketing, and more.

• Track performance and tweak strategies regularly to keep things fresh, relevant, and ROI-positive.

️ Content Creation

• Write blog posts, newsletters, website copy, and social content that speaks to each brands voice.

• Create monthly content calendars and ensure posts go out on time (and on point).

• Develop campaign concepts and seasonal messaging with a strong creative edge.

Design & Collateral

• Design eye-catching marketing material: brochures, flyers, menus, branded stationery, and more.

• Ensure every piece is on-brand, high-quality, and ready to impress.

• Collaborate with internal creatives to brainstorm campaign visuals and messaging.

Client Communication & Team Coordination

• Act as the go-to person for your clients providing updates, reports, and strategic suggestions.

• Keep the marketing, sales, design, and operations teams in sync for seamless execution.

• Ensure all messaging stays true to each clients identity and customer expectations.

Your Digital Checklist

Web Management

• Ensure blogs are published correctly and client websites are in tip-top shape:

  • Check site speed and page functionality

  • Test all buttons and links

  • Verify special offers are up to date and displaying properly

• Report any issues to the Web Team, in writing.

Google My Business

• Respond to reviews and messages in line with each brands tone of voice.

• Keep photos fresh and appealing.

• Confirm all business info (address, phone, website, etc.) is accurate and updated.

• Ensure Facebook integrations are properly working.

• Report issues to the Director of Client Services.

Reporting & Performance

• Use platforms like Google Analytics, Meta Business Suite, and Mailchimp to monitor and analyse campaigns.

• Create insightful monthly and quarterly reports showcasing wins, learnings, and actionable next steps.

General & Admin Duties

• Be available to travel to new and existing clients (passport ready!).

• Keep all client folders organised and aligned with our clients standards.

• Stay ahead of industry trends and bring bold, innovative ideas to the table.

• Keep Monday.com boards updated and use My Work to stay on track.

• Spot potential risks to client revenue and flag them proactively.

Research & Development

• Stay in the loop with the latest in digital, hospitality, and travel marketing.

• Explore new tools, technologies, and trends to keep your skills sharp.

• Attend courses and workshops to level up your marketing game.

️ Extra Bits

• Travel may be required from time to time bring your sense of adventure!

• Valid passport and ID are essential.

• You may be required to meet vaccination or travel insurance requirements depending on destination.

If you're looking for a role where no two days are the same, where creativity meets strategy, and where your efforts directly impact real brands, wed love to hear from you!