Digital Marketer & IT

Ergasia Placements; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketer to join a client in the Chemical Sector. The ideal candidate will develop content, manage social media, and analyze campaign performance to boost brand awareness and generate leads. This role requires proficiency in digital marketing and strategic planning, ensuring effective communication across digital platforms.

Qualifications

• Experience in digital marketing and campaign management.
• Strong skills in SEO and SEM strategies.
• Ability to manage budgets for marketing campaigns.

Responsibilities

• Create engaging content for digital platforms.
• Manage social media strategies and campaigns.
• Optimize web content for improved search engine ranking.
• Plan and oversee digital marketing campaigns.

Skills

Strategic planning

Digital marketing tools proficiency

Creative skills

Analytical skills

Collaboration

Tools

Google Analytics

Social Media Management Platforms

Email Marketing Tools

Job description

Overview

Our client within the Chemical Sector is looking for a Digital Marketer for their offices in Sandton and Rosebank. Are you a tech-savvy marketer, promoting the company's products or services using online channels like social media, search engines, and emails to increase brand awareness and generate leads?

Responsibilities

• Content Creation: Produce engaging written and visual content for websites, blogs, social media, and other digital platforms.
• Social Media Management: Develop and execute social media strategies, including creating content and managing paid campaigns to increase followers and engagement.
• SEO & SEM: Optimise web content for search engines to improve organic rankings and manage paid advertising campaigns to drive targeted traffic.
• Campaign Management: Plan, implement, and oversee digital marketing campaigns across platforms like email, social media, and display advertising.
• Data Analysis: Use analytics tools to track campaign performance, measure key performance indicators (KPIs), and provide data-driven reports to stakeholders.
• Target Audience Identification: Research and identify target audiences to ensure marketing efforts reach the right people with the right message.
• Budget Management: Establish and manage budgets for different digital marketing platforms.

Common Tools & Platforms

• Social Media: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Search Engines: Google, for SEO and SEM.
• Web Analytics: Tools to monitor website traffic and campaign performance.
• Email Marketing: Platforms for sending newsletters and promotional emails.

Skills & Knowledge

• Strategic planning and campaign management.
• Proficiency in digital marketing tools and platforms.
• Strong creative and analytical skills.
• Ability to collaborate with other teams (e.g., design, content, product).
• Keenness to stay updated on the latest digital marketing trends and best practices.