Digital Leads and CRM Manager

Ford Motor; Pretoria; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading company in the automotive sector is seeking a Marketing Manager to lead cross-functional initiatives in digital marketing and customer engagement. The successful candidate will be responsible for executing Go-To-Market plans, managing projects, and engaging stakeholders to drive business outcomes.

Qualifications

• 10 years of automotive experience in Marketing & Sales.
• Experience in Digital Marketing / Digital Platforms is an advantage.

Responsibilities

• Lead cross-functional integration and execute Brand Website & eCommerce Go-To-Market plans.
• Work closely with Sales and Marketing to develop sales pipeline support, lead generation, and nurturing initiatives.

Skills

Data Analysis

Problem Solving

Presentation

Communication

Cross-Functional Collaboration

Leadership

Education

National Diploma or Degree in Marketing, Sales, or equivalent

MBA

Tools

Web Analytics

Job description

Successful launch and implementation of new content and customer engagement tools on relevant customer-facing digital touchpoints.

Leverage data and insights to drive actionable results.

Market research and insights gained and strategically applied.

Responsibilities

1. Lead cross-functional integration and execute Brand Website & eCommerce Go-To-Market plans.
2. Work with Marketing Communications to plan & execute local media campaigns to drive traffic, leads, and business outcomes.
3. Provide market inputs to the IMG
4. Identify specific support & customizations required to enhance market adoption of website and eCommerce initiatives.
5. Develop and measure key metrics around customer acquisition, demand fulfillment (leads), conversion, and engagement rates.
6. Leverage data and insights to drive actionable results, particularly through reporting to and engaging other business areas.

Data Integration Projects

1. Support IT with the rollout of projects involving Sales, Marketing, Dealer, and Customer-facing systems.

IMG Website & eCommerce GTM (Go To Market)

• Participate in website & eCommerce reviews and meetings.

1. Work closely with Sales and Marketing to develop sales pipeline support, lead generation, and nurturing initiatives.
2. Collaborate with Agency Partners, local IT, and IMG to support frontend customer journey moments and backend system integrations for website and eCommerce in South Africa.
3. Coordinate with internal departments and the Customer Resolution Centre (CRC) to create a coordinated customer journey map with communication touchpoints across the ownership cycle.

Cross-Functional Projects

1. Participate in Go To Market (GTM) discussions for successful product launches.
2. Oversee CRM strategy and activities for accurate tracking, segmentation, and communication with leads and customers.

Stakeholder Engagement

• Finance
• Ford Credit
• FCSD (Ford Customer Service Department)
• PR / Communications
• IMG
• Marketing & eCommerce
• Creative Agency
• Media Agency

Qualifications

Education

• National Diploma or Degree in Marketing, Sales, or equivalent.
• MBA would be an advantage.

Experience

• 10 Years automotive experience in Marketing & Sales.
• Experience in Digital Marketing / Digital Platforms would be an advantage.

Technical Skills

• Align digital touchpoints with brand strategy and organizational standards.
• Manage customer journeys and deliver KPIs through behavioral data insights.
• Coordinate/manage website development projects with internal and external agencies.
• Act as primary liaison between IT, the IMG Region, and sales & marketing stakeholders.
• Responsible for web analytics, insights, reporting, and implementing insights.

Soft Skills

• Complex data analytical and problem-solving skills.
• Strong presentation and communication skills.
• Strong cross-functional collaboration.
• Effective leadership skills (guiding and steering others).

Additional Details

Required Experience: Manager

Employment Type: Full-Time

Vacancy: 1