Digital Lead Sourcing & SEO Expert

ICT Engage; Johannesburg; On-site; ZAR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic SEO and lead generation expert to drive digital marketing initiatives. In this role, you will develop and implement innovative lead sourcing strategies across various platforms, ensuring alignment with marketing and sales teams. Your analytical skills will be vital as you track performance metrics and optimize strategies based on data-driven insights. This position offers the opportunity to collaborate with talented professionals and contribute significantly to the company's growth by enhancing online visibility and lead conversion rates. If you're passionate about digital marketing and ready to make an impact, this is the perfect opportunity for you.

Qualifications

• 3+ years of proven experience in SEO and lead generation.
• Strong proficiency with SEO and analytics tools.

Responsibilities

• Develop and execute lead sourcing strategies across multiple platforms.
• Analyze and optimize lead generation funnels to maximize conversions.

Skills

SEO

Lead Generation

Digital Marketing

Data Analysis

Communication Skills

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Business

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

HubSpot

Salesforce

Job description

This role requires expertise in SEO and lead generation. The ideal candidate will have a strategic mindset, be data-driven, and stay up-to-date on digital marketing trends and best practices.

Key Responsibilities

Lead Sourcing & Generation

• Develop and execute digital lead sourcing strategies across multiple platforms (social media, search engines, email campaigns, etc.).
• Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
• Continuously analyze and optimize lead generation funnels to maximize conversions.
• Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
• Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
• Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
• Collaborate with content teams to ensure SEO best practices are integrated into website, blog, and landing page content.
• Optimize website architecture and content for targeted keywords and improved search engine rankings.
• Conduct regular SEO audits to identify and resolve issues affecting site performance and user experience.

Performance Monitoring & Reporting

• Set up and manage analytics tools to track key SEO and lead generation metrics.
• Prepare and deliver regular performance reports, highlighting results, key insights, and actionable recommendations.
• Use data-driven insights to continually optimize and refine strategies for better results.

Cross-Functional Collaboration

• Work closely with marketing, sales, and content teams to ensure alignment on lead generation and SEO strategies.
• Provide guidance on SEO and digital marketing trends to support the teams efforts and drive company growth.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
• Proven experience (3+ years) in SEO, lead generation, and digital marketing.
• Demonstrable experience with lead sourcing and nurturing techniques.
• Strong proficiency with SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Knowledge of keyword research, content optimization, and website performance monitoring.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Strong analytical skills, with the ability to interpret data and transform insights into strategies.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.