Digital Lead

Snatch | Accounting & Finance Recruitment; Cape Town; On-site; ZAR 600,000 - 960,000; Full time

Job summary

A rapidly growing African skincare startup seeks a Digital Lead in Cape Town. This role involves driving the brand’s digital presence, managing paid media campaigns, and collaborating with marketing to boost engagement and conversions through strategic insights. The ideal candidate will have over 4 years of experience in digital marketing, particularly within beauty or lifestyle sectors.

Qualifications

• 4+ years of experience in digital marketing, ideally in beauty or lifestyle.
• Proven success in high-performing paid media campaigns.
• Proficient in CRO and funnel optimisation.

Responsibilities

• Own and optimise paid media across Meta, TikTok, Google, and YouTube.
• Manage briefs and ensure on-brand content delivery.
• Build dashboards and share insights using GA4.

Skills

Digital marketing

CRO

Paid media management

Analytics (GA4)

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

A rapidly growing African skincare startup focusing on innovation and sustainability is looking for a hybrid Digital Lead to join their team in Cape Town.

As the Digital Lead, you’ll be responsible for shaping and driving the brand’s digital presence and performance across multiple platforms. This role combines strategy, creativity, and execution to grow the audience, drive engagement, and boost conversions.

Key Responsibilities:

• Own and optimise paid media across Meta, TikTok, Google, and YouTube to drive performance and efficiency.

• Manage briefs and ensure on-brand content delivery.

• Optimise the full funnel and collaborate on CRO to boost sales.

• Build dashboards and share insights using GA4 and platform data.

• Work closely with the marketing team to align campaigns with brand goals.
  

Qualifications and Experience:

• 4+ years of experience in digital marketing, ideally in beauty, DTC, or lifestyle.

• Proven success in managing high-performing paid media campaigns.

• Skilled in CRO, landing page testing, and funnel optimisation.

• Proficient in Meta, TikTok, YouTube Ads, and GA4.

Salary:

• R600 000 - R960 000 / year CTC depending on the candidate