Digital Lead

Lelive; Cape Town; Hybrid; ZAR 500,000 - 800,000; Full time

Job summary

A leading skincare company seeks a Digital Lead to own and drive its digital strategy across platforms like Meta and Google. This role blends strategic oversight with hands-on execution, aiming to enhance acquisition, engagement, and conversion while thriving in a fast-paced, hybrid work environment.

Benefits

Monthly allocation of Lelive skincare

High-impact role with direct influence

Flexible hybrid work environment

Strong market related compensation

Continuous learning and development opportunities

Qualifications

• 4–6 years of experience in digital marketing, ideally in beauty or lifestyle brands.
• Proven track record in managing paid media campaigns.
• Ability to interpret performance data.

Responsibilities

• Lead and optimize paid media campaigns across multiple platforms.
• Build performance dashboards and insights for optimization.
• Collaborate with cross-functional teams to align digital plans with business goals.

Skills

Digital marketing

Data-driven mindset

Creative analysis

Strategic thinking

Conversion rate optimization

Collaboration

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Google Analytics (GA4)

Job description

The Digital Lead will own Lelive's digital strategy and performance across Meta (Facebook & Instagram), TikTok, Google, YouTube, and other paid and organic channels. This role is equal parts strategic thinking, creative analysis, and hands-on execution — with a clear focus on driving acquisition, engagement, and conversion.

Lelive skincare was founded to showcase the quality and innovation of Africa to the world. After rapid growth in South Africa, the brand has launched in the UK, with features in Elle and British Vogue. Lelive blends the highest-quality African antioxidants with cutting-edge scientific actives for healthy, glowing skin.

Solving Big Challenges and Growing Fast

At Lelive, we are scaling incredibly fast. This For those who thrive in a high-energy, fast-paced environment, the learning and development opportunities are there for those who step up. If you enjoy being challenged, taking ownership, and pushing boundaries, this is the place to grow.

Hybrid Work That Values Results

We believe in flexibility if there is performance. You'll have the autonomy to work in a hybrid structure while being empowered to drive big results. Smaller teams and less politics – seeing the impact of your hard work immediately, which is highly satisfying.

Work with Smart, Ambitious People

You'll work with driven, high-performing individuals who solve challenges with intelligence, ownership, and passion. At Lelive, we solve smart, push boundaries, and make things happen—no excuses in a culture of honesty, respect, and alignment.

Our impact

Beyond skincare, we have partnered with rePurpose Global to remove twice as much plastic as we produce and also practice ethical sourcing. We are driving meaningful change, building a community of inclusivity, and making high-quality, premium skincare simple and accessible.

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Key Responsibilities

1. Paid Media & Channel Strategy

• Lead and manage paid media campaigns across Meta, TikTok, Google, and YouTube.

• Continuously optimize for lower CPA and stronger ROAS across acquisition and retention funnels.

• Own channel strategy, budgeting, testing, and scaling based on performance and brand priorities.

2. Creative Performance Analysis & Trendspotting

• Analyze creative performance across all platforms and identify patterns behind top-performing content.

• Translate insights into actionable creative briefs and performance playbooks.

• Stay ahead of industry trends and identify culturally relevant opportunities for growth, especially on TikTok and Reels.

3. Content Pipeline & Execution Oversight

• Manage the digital creative pipeline by briefing and collaborating with in-house creatives.

• Ensure regular delivery of high-performing, platform-optimized content.

• Align creative direction with brand tone, campaign goals, and audience behavior.

4. Funnel Optimization & Conversion

• Monitor and optimize the full customer journey — from ad click to conversion — across paid and organic digital funnels.

• Collaborate with the broader team to optimize landing pages and website conversion rate performance.

• Implement and test CRO tactics to improve user experience, engagement, and sales.

5. Reporting & Insights

• Build and maintain performance dashboards and reports using native platform tools and GA4.

• Provide weekly insights and recommendations for optimization across channels and assets.

• Take full ownership of analyzing digital performance data to inform decision-making.

6. Cross-Functional Collaboration

• Work closely with the CMO and broader marketing team to align digital plans with brand and business goals.

• Coordinate timing of campaigns and launches across organic, influencer, and retail moments.

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Required Skills & Experience

• 4–6 years of experience in digital marketing, ideally in beauty, DTC, or lifestyle brands.

• Proven track record of managing paid media with strong performance results.

• Experience with conversion rate optimization and landing page testing.

• Ability to interpret creative and funnel performance data and use insights to drive strategy.

• Strong working knowledge of Meta Ads Manager, TikTok Ads, YouTube Ads, and Google Analytics (GA4).

• Data-driven mindset with a strategic yet hands-on approach.

• Highly organized, self-motivated, and able to thrive in a fast-paced startup environment.

• Passion for beauty, culture, storytelling, and building brands that matter.

• Unmatched exposure and growth opportunities in a fast-scaling company.

• Strong market related compensation with bonus opportunities for high performers

• High-impact role that directly shapes Lelive's success and the skincare industry.

• A voice that matters—your ideas and initiatives are heard and valued, and you will interact directly with senior management.

• Flexible, hybrid work environment that values performance.

• Monthly allocation of lelive skincare.

• Work with industry leaders and gain hands-on experience in FMCG, beauty, and brand building.

• Continuous learning and development with real-world problem-solving in a high-growth scale-up.