Digital content specialist

BlueSnap, Inc; South Africa; Remote; ZAR 300 000 - 500 000; Full time

Job summary

A leading company in the medical devices sector seeks a Content Marketing Specialist to enhance its online presence across the EMEA region. The role involves creating engaging content, managing digital marketing campaigns, and collaborating with B2B partners. The ideal candidate is creative, proactive, and has a proven track record in content development. This remote position requires travel for events and content creation.

Qualifications

• Minimum of 2 years of experience in a similar role with a portfolio of online content development.
• Experience in the medical or aesthetic/beauty industry is advantageous.

Responsibilities

• Build and implement EMEA-focused content across digital platforms.
• Manage online advertising on Google and social media platforms.
• Deliver effective B2B and B2C digital marketing campaigns.

Skills

Creativity

Social Media Management

Content Engagement

Advertising Strategies

Tools

Canva

Job description

At Lumenis, our commitment to excellence and innovation is driven by the energy of more than 1,000 professionals worldwide. This allows us to deliver groundbreaking innovations in the ophthalmology and aesthetic fields and to be recognized as the undisputed world leader in energy-based medical devices.

Headquartered in Israel, we are a truly innovative and international organization with a solid global footprint in developed as well as emerging markets, such as the United States, Germany, United Kingdom, China & Hong Kong, Japan, India, Australia, Korea, Singapore, and Taiwan.

Job Summary

As the Content Marketing Specialist at Lumenis, you will be responsible for creating and managing regional marketing content and driving the online presence of all aspects of the EMEA business.

You will focus on content, capturing, producing, and sharing content generated throughout the region. You should be strong in social media management, advertising strategies, and content engagement.

You will manage the production of online resources for the Lumenis websites and marketing campaigns, including web pages, videos, blogs, email, social content, and more. Additionally, you will oversee paid advertising and partner agencies.

This position is key to supporting ongoing growth and increasing content engagement across the EMEA region.

Key Responsibilities

1. Build, develop, and implement EMEA-focused content across all digital platforms.
2. Collaborate with B2B partners across the region to understand, support, and share content from owned channels. Travel to capture and create content as needed.
3. Own and optimize Lumenis’ online resources, driving growth in followers and engagement.
4. Lead the marketing team in content best practices, development, and implementation strategies.
5. Implement and manage online advertising on Google and social media platforms, managing agencies when necessary and executing in-house when possible.
6. Manage creative agencies as required.
7. Maintain and develop the Lumenis EMEA websites, updating and creating new content in collaboration with the global marketing team.
8. Build detailed reports on growth, engagement, and ROI to present to senior management.
9. Deliver effective B2B and B2C digital marketing campaigns aligned with the Lumenis brand.
10. Ensure brand consistency across all channels and with third-party regional partners.
11. Work with marketing and sales teams to understand priorities and meet tight deadlines.
12. Analyze market size, market share, customer experience, and competitor activities.

Requirements

1. You are highly creative, with a keen eye for design and the ability to develop visually compelling content from conception to execution.
2. You are proactive, innovative, fast-thinking, and autonomous.
3. You can adapt to evolving business priorities in a fast-paced environment.
4. The role is remote, but you must be available to travel for industry events, partner meetings, and content creation activities.
5. You are comfortable working in busy environments and can quickly produce content for immediate sharing at events and field activities.
6. Minimum of 2 years of experience in a similar role with a portfolio of online content development.
7. Experience in the medical or aesthetic/beauty industry is advantageous.

Nice-to-have

Experience with tools such as Canva is a plus.