Digital Content Creator

Job Location : Western Cape, Cape Town

Deadline : April 19, 2025

We are seeking a passionate and driven self-starter to join our dynamic team in Cape Town. If you are committed to social justice, adept at creating impactful multimedia content that resonates with audiences, skilled in crafting powerful stories, and understand how to build community on the various digital channels, this role is for you.

Responsibilities

• Content Creation: Develop and execute high-quality, engaging content across digital platforms, including social media, blogs, videos, and campaigns, ensuring alignment with Embrace’s mission and values. Use your graphic design skills (Canva, Adobe Photoshop, Illustrator), video production and editing expertise (Adobe Premiere Pro, Final Cut Pro, InShot ActiveCampaign), and photography for content creation and dissemination.
• Writing & Communication: Produce clear, engaging, and impactful content that resonates with our audience and drives conversation.
• Visualise Data: Simplify complex information using infographics and explainer videos.
• Community Engagement: Drive meaningful engagements with our online community, raise awareness of key issues affecting mothers, promote actionable solutions, and inspire collective action. Build and maintain relationships with key influencers and like-minded brands in the space.
• Performance Monitoring & Optimisation: Track performance using analytics tools such as Meta Insights and Google Analytics, gather insights, and refine digital strategies to increase reach, engagement, and impact.
• Social Media Management: Use your expertise with digital platforms (Facebook, Instagram, Twitter / X, TikTok, YouTube, WhatsApp, LinkedIn) to grow community and increase engagement.
• Adaptability & Initiative: Take a proactive, solutions-driven approach to your work, demonstrating the ability to work independently.
• Teamwork: Collaborate with team members and stakeholders, share ideas, provide feedback, and work together to achieve shared goals.

Qualification

• A degree or diploma in Digital Media, Journalism, Marketing, or a related field.

Experience

• Minimum 2 – 3 years of proven experience in digital content creation.
• Ability to speak at least one additional South African language (advantageous).

Personal Characteristics

• Excellent verbal and written communication skills, able to engage with a wide range of stakeholders.
• Ability to manage self in a complex and dynamic work environment.
• Able to work well in a small, but agile team.
• Detail-oriented and meticulous in planning and executing on all creative projects.
• Proactive and goal-oriented.
• Confident, and able to share ideas.
• Able to coordinate multiple activities at once to accomplish a goal.