Digital Channel Manager - VAS

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 500,000 - 800,000; Full time

Job summary

TFG Media is seeking a Digital Channel Manager to lead strategic sales and digital initiatives across its brand portfolio. The ideal candidate will have a strong background in digital marketing, proven experience in managing campaigns across various platforms, and exceptional interpersonal skills to foster strategic partnerships.

Qualifications

• At least three years of experience in Digital Marketing, AI, or related fields.
• Strategic application of knowledge to grow the portfolio.

Responsibilities

• Drive sales strategies across TFG Media brand portfolio.
• Manage digital strategies including social media and brand websites.
• Analyze sales campaigns and report on performance.

Skills

Communication technologies

Paid media strategies

Microsoft platforms

Teamwork

Presentation skills

Deadline management

Education

Tertiary qualification in Digital Marketing, AI, Social Media Management, or Marketing Management

Job description

TFG Media has an exciting opportunity for a Digital Channel Manager (“digital native”) to drive sales and strategies across the TFG Media brand portfolio.

The successful candidate will form key internal and third-party strategic business partnerships to create creative, engaging campaigns that deliver measurable ROI for the portfolio’s subscription products across various platforms, audiences, and payment methods.

Key Responsibilities

• Contribute to digital strategies including social media and brand websites in collaboration with the executing agency.
• Manage and grow media portfolio sales on online platforms.
• Align TFG Media social media and websites with TFG retail brand online presence.
• Develop strategic relationships with internal and external partners (e.g., TFG trading brands, Dentsu Creative) to align digital strategies and goals.
• Influence and persuade stakeholders internally and externally to achieve objectives.
• Manage content (materials, visuals, communication).
• Coordinate social media efforts with external agencies.
• Contribute to the growth of the non-account holder (“cash”) subscription base via social media campaigns.
• Analyze sales campaigns and report on performance.
• Drive sales across all channels to meet targets.
• Regularly report on channel performance and strategies.
• Measure ROI on platforms like SEO, social media, Google, Facebook, X, Instagram, TikTok, email, Bots, and UX.
• Utilize customer data to predict trends, behaviors, and preferences.
• Enhance customer personalization in digital campaigns.
• Leverage AI in media, subscriptions, and loyalty spaces to improve customer experience, engagement, reduce churn, and increase conversions.

Qualifications and Experience

• A tertiary qualification or equivalent relevant experience with at least three years in Digital Marketing, AI, Social Media Management, or Marketing Management.
• Ability to apply knowledge strategically to grow the portfolio.

Skills

• Understanding of communication technologies (e.g., bots, websites, social media, AI, e-commerce).
• Knowledge of paid media strategies preferred.
• Proficiency in Microsoft platforms.
• Effective team and individual work skills with initiative.
• Confident presentation skills.
• Ability to meet deadlines and work under pressure.

Behaviors

• Build and nurture internal and external relationships for mutually beneficial partnerships.
• Collaborate effectively to achieve shared goals.
• Anticipate and meet customer needs and expectations.
• Take accountability and ensure performance targets are met.
• Influence others to support organizational goals.
• Develop and prioritize plans aligned with organizational objectives.

Preference will be given to candidates from designated groups as per the Employment Equity Act.

About Us

At TFG, our people are our greatest asset. We are a diversified retail portfolio of 34 brands that inspire customers to live their best lives. Our vision is to create remarkable omnichannel experiences. Join us for growth opportunities and be part of a purpose-led business making an industry impact.