Digital Campaigns Manager

Bluecloud AI; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in Johannesburg seeks a Digital Campaigns Manager to drive high-impact content and digital campaigns. The role requires a strategic thinker with a strong background in managing social media campaigns and paid advertising, along with leadership experience. Responsibilities include content creation, digital campaign management, and cross-functional collaboration to enhance brand presence.

Qualifications

• Minimum 4+ years’ experience in digital marketing or campaign management.
• Experience in a digital or creative agency is required.
• Proven ability to manage paid media campaigns across platforms.

Responsibilities

• Develop and implement digital content strategies aligned with brand goals.
• Plan, execute, and optimise integrated digital campaigns.
• Lead the community management and campaign moderation efforts.

Skills

Digital Marketing

Content Strategy

Social Media Management

Data Analysis

Project Management

Community Management

Storytelling

Education

Bachelor’s degree in Marketing

Certifications in Digital Marketing, SEO, Social Media, or PPC

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Microsoft Teams

Canva

Job description

Overview of Job Description

Location: Sunninghill, Johannesburg

Company: Bluecloud AI

Job Level: Mid

Position Overview

The Digital Campaigns Manager at Bluecloud AI is a high-impact leadership role responsible for developing, executing, and optimising content and digital campaigns across the business and its clients. The role demands a detail-oriented, strategic thinker and a tactical executor, someone deeply familiar with content marketing, digital storytelling, and performance-driven advertising.

This individual will lead a team of campaign moderators and community managers, ensuring cohesive brand-aligned outputs that are both creative and deliver on the client’s objectives. A strong background in managing social media campaigns, paid advertising on digital platforms and agency experience is required.

Key ResponsibilitiesContent Strategy & Planning

• Develop and implement digital content strategies aligned with brand and campaign goals.
• Maintain a multi-channel content calendar for social media, web, email, and paid media.
• Collaborate with cross-functional teams to ensure cohesive messaging across all communication touchpoints.
• Research trends, insights, and competitors to inform more innovative content strategies.
• Be familiar with the latest social media platforms and the creative utilisation of their latest features to improve campaign engagement.

Digital Campaign Management

• Plan, execute, and optimise integrated digital campaigns (organic and paid).
• Coordinate closely with marketing and media teams to develop campaigns that drive engagement, leads, and conversions.
• Manage social media and paid media campaigns across various platforms, including Meta (Facebook/Instagram), X, TikTok, Google Ads, LinkedIn Ads, and others.
• Use data to analyse campaign performance and refine tactics in real time.

Content Creation & Editing

• Write, edit, and proofread captions, blog posts, landing pages, ad copy, press releases, social media content, and newsletters.
• Collaborate with designers, videographers, and strategists to produce visually engaging content.
• Ensure all content adheres to brand guidelines and reflects strategic goals.
• Optimise content using SEO and digital marketing best practices.

Content Publishing & Distribution

• Oversee publishing workflows across social media channels.
• Guarantee brand consistency across every customer and campaign touchpoint.

Performance Monitoring & Optimisation

• Track campaign and content performance metrics (CPM, CPA, engagement, conversions, etc.).
• Generate campaign performance reports and use insights to guide data-informed decisions.
• Conduct A/B testing on creative elements and messaging to improve performance.
• Derive actionable insights from campaign analytics.

Social Media & Community Engagement

• Manage and grow our clients' social media presence.
• Lead the community management and campaign moderation efforts.
• Identify real-time content opportunities and support influencer campaigns.

Sales & Tender Content Proposals

• Develop persuasive content for sales/pitch presentations and tender submissions.
• Collaborate with the client service/ creative/strategy teams to ensure content supports business objectives.
• Research industry and client data to craft compelling narratives.

Collaboration & Project Coordination

• Coordinate content approvals, revisions, and stakeholder input across departments.
• Maintain documentation, including brand style guides, content libraries, and project tracking.
• Drive the end-to-end content lifecycle across multiple active projects.

Team Management

• Manage a small team responsible for social media, community management, and campaign moderation.
• Ensure smooth workflow operations, deliverables, and quality control.
• Provide leadership, coaching and support to develop the team's performance.

Qualifications & ExperienceExperience

• Minimum 4+ years’ experience in digital marketing, content strategy, or campaign management.
• Experience working in a digital, social media or creative agency is required.
• Hands-on experience managing paid media campaigns across platforms (Google Ads, Meta Ads, X, TikTok, LinkedIn, etc.).
• Proven ability to lead end-to-end integrated campaigns from ideation to execution.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Certifications in Digital Marketing, SEO, Social Media, or PPC are advantageous.

Technical Skills

• Paid Ads Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Analytics: Google Analytics 4, Search Console, platform dashboards
• Be familiar with SEO Tools
• A thorough understanding of Social Media and Data Analytics Tools: Hootsuite, Buffer, Sprout Social, Brandwatch, KeyHole or similar.
• Collaboration: Microsoft Teams, Office Suite
• Basic knowledge of design tools: Canva, Adobe Creative Suite or similar.

Core Competencies

• Exceptional writing, editing, and storytelling ability
• Strong digital and performance marketing acumen
• Leadership and team mentorship
• An analytical mindset with creative problem-solving skills
• Detail-oriented with strong project management ability
• Excellent communication skills
• Good collaborator and team player