Digital Campaign Manager at PnP

Pick n Pay Retailers (Pty) Ltd; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading retail company in Cape Town is seeking a Digital Campaign Manager to drive the planning and execution of digital merchandising campaigns across various platforms. The ideal candidate will have 3-5 years of experience in eCommerce or digital marketing and possess strong project management skills. This role offers a dynamic environment to develop and improve digital experiences that enhance customer engagement.

Qualifications

• 3-5 years of experience in eCommerce or digital marketing.
• Experience in campaign management is preferred.
• Strong understanding of digital merchandising tools.

Responsibilities

• Develop and execute eCommerce merchandising campaigns.
• Manage landing page strategies for promotions.
• Collaborate with marketing teams for digital execution.

Skills

Project management

Communication

Data analysis

Stakeholder engagement

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Traffic management platforms

Analytics dashboards

Job description

Introduction

We are looking for a dynamic and detail-oriented Digital Campaign Manager to lead the planning and execution of digital merchandising campaigns across our eCommerce platforms, including website and app. This role is responsible for translating business priorities into compelling digital experiences through campaign landing pages, promotional banners, and merchandising moments that drive traffic, engagement, and conversion.

Duties & Responsibilities

• Develop and execute eCommerce merchandising campaigns aligned with the business activity calendar and trading priorities.
• Create and manage landing page strategies that support category focus, promotional events, and seasonal campaigns.
• Collaborate with cross-functional teams (Marketing, Category Management, Retail Media and others) to ensure cohesive execution across all digital touchpoints.
• Brief and manage creative assets for banners, campaign pages, and promotional placements across web and app.
• Monitor campaign performance and optimise based on data insights and customer behavior.
• Maintain a forward-looking campaign calendar and ensure timely delivery of all campaign elements.
• Support A/B testing and personalisation initiatives to improve campaign effectiveness.

Desired Experience & Qualifications

• Bachelor's degree in Marketing, Digital Commerce, or related field advantageous but not essential
• 3-5 years of experience in eCommerce, digital marketing, or campaign management.
• Experience working with CMS platforms, merchandising tools, and analytics dashboards.
• Understanding of traffic management platforms ie: Asana.

Competencies

• Strong project management and organisational skills.
• Excellent communication and stakeholder engagement abilities.
• Data-driven mindset with a keen eye for detail and creative flair.
• Ability to teach others on various eCommerce platforms.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Adaptable and embraces change with ease
• Easily embraces new systems, demonstrating a swift ability to learn and adapt.
• Dependable team player