Digital Campaign Manager (6 month contract)

Mondia Group; Midrand; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading digital marketing firm in Midrand is looking for a Digital Marketing Manager to drive and optimize SMS and USSD campaigns, oversee integrated marketing strategies, and manage ongoing campaigns. The ideal candidate should have at least 3 years of experience in digital marketing, a bachelor’s degree in a related field, and a strong understanding of analytics tools. Benefits include pension and medical aid.

Benefits

Pension

Medical Aid

Qualifications

• Minimum 3 years in digital marketing or advertising.
• Strong analytical abilities.
• Experience leading marketing campaigns from conception to execution.

Responsibilities

• Drive and optimize SMS and USSD campaigns based on KPI requirements.
• Design and oversee integrated digital and BTL marketing campaigns.
• Measure and report campaign performance, assessing ROI and KPIs.

Skills

Attention to detail

Accountability and ownership

Good organizational skills

Self-motivation

Relationship building

Flexibility

Problem solving

Cultural awareness

Stress management

Leadership

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Tableau

Mixpanel

Matomo

MS Office

Job description

Responsible for planning, implementing, tracking, and optimizing digital marketing campaigns across all digital channels, including but not limited to SMS, USSD, BTL, social media, and performance-based campaigns.

Roles and Responsibilities

• Drive and optimize SMS and USSD campaigns based on KPI requirements.
• Design and oversee all aspects of integrated digital and BTL marketing campaigns, including programmatic & display advertising and social media.
• Develop campaign strategies for multiple products and services, focusing on acquisition and engagement KPIs.
• Manage ongoing and seasonal marketing campaigns for various digital products and services daily.
• Develop and maintain a social media presence across all channels.
• Measure and report campaign performance, assessing ROI and KPIs.
• Coordinate with advertising and media experts to enhance marketing results.
• Evaluate key campaign metrics affecting website traffic, revenue, and target audience.
• Collaborate with the marketing team to brainstorm growth strategies.
• Work with agencies and vendor partners.
• Evaluate emerging technologies and trends, providing leadership on adoption where appropriate.

Behavioral Skills

• Attention to detail
• Accountability and ownership
• Good organizational and time management skills
• Self-motivation
• Relationship building
• Flexibility
• Problem solving
• Balanced decision-making
• Planning and organizing
• Cultural awareness
• Stress management
• Leadership

Technical Competencies / Skills

• Strong understanding of MS Office
• Solid knowledge of website, marketing, and BI analytics tools (e.g., Google Analytics, Tableau, Mixpanel, Matomo)
• Experience leading marketing campaigns from conception to execution
• Excellent communication and interpersonal skills
• Up-to-date with latest trends and technologies
• In-depth knowledge of SMS campaigns and digital/BTL marketing platforms, best practices, and analytics
• Highly creative with target audience identification and engagement strategies
• Strong analytical abilities
• Experience in digital marketing
• Experience with A/B and multivariate testing preferred

Requirements

Education

Minimum Bachelor's degree in Marketing, Media Management, or a related field.

Experience

At least 3 years in digital marketing or advertising.

Benefits

Pension, Medical Aid