Digital Campaign Manager

Frank Consult; Stellenbosch; On-site; ZAR 30,000 - 60,000; Full time

Job summary

An innovative organization is seeking a Digital Campaign Manager to spearhead performance-driven digital marketing initiatives. This role requires a strategic thinker with a solid background in paid media and lead generation, ensuring maximum ROI through meticulous data analysis. You'll be responsible for planning, executing, and optimizing campaigns across various channels while collaborating with a dynamic team to produce compelling content. If you're passionate about leveraging data to drive marketing success and thrive in a fast-paced environment, this is the perfect opportunity for you to make a significant impact.

Qualifications

• 5+ years of experience in Digital Marketing or Performance Marketing.
• Proficiency in paid media and social media tools.

Responsibilities

• Lead planning and execution of performance-driven digital campaigns.
• Continuously measure and refine campaign strategies based on KPIs.
• Collaborate with the marketing team to create engaging content.

Skills

Digital Marketing

Paid Media

Lead Generation

Customer Acquisition

Analytical Skills

A/B Testing

Content Creation

SEO

SEM

Multi-Tasking

Education

Grade 12 or Equivalent

Tertiary Qualification in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Our client, a fast-growing organisation, is looking for a

Digital Campaign Manager

to lead the planning, execution, and optimisation of performance-driven digital marketing campaigns. The ideal candidate will have extensive experience in paid media, lead generation, and customer acquisition, ensuring maximum ROI through data-driven decision-making.

Key Responsibilities :

Identify and evaluate emerging media, trends, insights, or technologies to enhance paid media campaigns.

Plan, execute, and optimise performance-based digital marketing campaigns across multiple channels.

Continuously measure and refine campaign strategies based on KPIs such as CPA, CTR, and conversion rates.

Conduct A / B testing on creative assets and landing pages to maximise conversion rates.

Analyse campaign performance using analytics tools and provide actionable insights.

Provide regular performance reports and recommendations for campaign optimisation.

Collaborate with the marketing team to create engaging, original content aligned with business objectives.

Develop and manage marketing budgets to maximise effectiveness, ROI, and customer acquisition.

Participate in monthly KPI meetings and bi-annual performance reviews with the Head of Department.

Stay up to date with industry best practices by completing relevant training courses.

Core Competencies : Attention to Detail

Ensures accuracy in content, budgeting, and campaign execution.

Analytical Thinking

Uses data-driven insights to refine strategies and improve performance.

Works effectively with internal teams and external stakeholders.

Multi-Tasking

Manages multiple campaigns, content creation, and performance metrics.

Capable of working autonomously while contributing to team objectives.

Creates compelling content and engages with diverse audiences.

Presentation Skills

Clearly presents campaign insights and recommendations to stakeholders.

Skills and Experience Required :

Grade 12 or Equivalent (Essential).

Tertiary qualification in Marketing, Communications, or a related field (Essential).

5+ years of experience in Digital Marketing or Performance Marketing (Essential).

Proficiency in paid media and social media tools (Essential) :

Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics.

Experience in analysing social media metrics and using data to drive strategy.

Knowledge of SEO, SEM, and conversion rate optimisation (Essential).

Understanding of the informal market and target audience behaviour (Desirable).

Ability to interpret briefs and translate them into effective paid media strategies.

This is an exciting opportunity for a results-driven digital marketing specialist to play a key role in driving business growth. If you thrive in a fast-paced environment and have a passion for data-driven marketing, we encourage you to apply!