Digital Campaign Manager

Tyron Consultancy; Johannesburg; On-site; ZAR 300,000 - 480,000; Full time

Job summary

A dynamic consultancy in Johannesburg is seeking a Digital Campaign Manager who will develop and manage comprehensive digital marketing strategies. The role involves overseeing client campaigns, optimizing performance across digital channels, and staying updated with current trends. The ideal candidate possesses proficiency in digital marketing platforms and analytics tools, ensuring effective budget management and strategic performance analysis.

Qualifications

• Proficiency in digital marketing platforms like Google Ads.
• Experience with analytics tools like Google Analytics.
• Knowledge of SEO, SEM, and social media marketing.

Responsibilities

• Develop and execute digital marketing strategies.
• Plan and direct client digital marketing campaigns.
• Monitor campaign performance and analyse data for insights.

Skills

Digital marketing platforms

Analytics platforms

SEO

SEM

Social media marketing

Job description

Digital Campaign Manager required in Johannesburg.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with overall business goals.
• Plan and direct client digital marketing campaigns.
• Brief and manage creative assets (banners, campaign pages, etc).
• Manage campaign budgets and timelines.
• Monitor campaign performance across various digital channels.
• Analyse data and provide insights to optimise campaigns.
• Produce performance reports and provide strategic feedback.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Manage multiple projects and clients simultaneously.

Key Requirements:

• Proficiency in digital marketing platforms (e.g. Google Ads, social media platforms, email marketing tools).
• Experience with analytics platforms (e.g. Google Analytics).
• Knowledge of SEO, SEM, and social media marketing.