Digital Campaign Manager

Pick n Pay Stores Limited; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading retail company in Cape Town is seeking a Digital Campaign Manager to lead the planning and execution of digital merchandising campaigns. The role requires 3-5 years of experience in eCommerce or digital marketing, strong project management, and excellent communication skills. The candidate will collaborate with cross-functional teams to create compelling digital experiences that drive traffic and engagement. This position offers the opportunity to thrive in a fast-paced environment and influence key digital initiatives.

Qualifications

• 3–5 years of experience in eCommerce, digital marketing, or campaign management.
• Experience working with merchandising tools and analytics dashboards.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Lead digital merchandising campaigns execution across eCommerce platforms.
• Translate business priorities into compelling digital experiences.
• Collaborate with cross-functional teams for cohesive execution.
• Monitor campaign performance and optimise based on data insights.

Skills

Project management

Communication

Stakeholder engagement

Data-driven mindset

Adaptability

Education

Bachelor’s degree in marketing or related field

Tools

CMS platforms

Traffic management platforms (e.g., Asana)

Job description

Overview

Job title: Digital Campaign Manager

Job Location: Western Cape, Cape Town

Deadline: September 25, 2025

Responsibilities

• Lead the planning and execution of digital merchandising campaigns across our eCommerce platforms, including website and app.
• Translate business priorities into compelling digital experiences—through campaign landing pages, promotional banners, and merchandising moments that drive traffic, engagement, and conversion.

Minimum requirements

• Bachelor’s degree in marketing, Digital Commerce, or related field advantageous but not essential
• 3–5 years of experience in eCommerce, digital marketing, or campaign management.
• Experience working with CMS platforms, merchandising tools, and analytics dashboards.
• Understanding of traffic management platforms i.e. Asana.

Competencies

• Strong project management and organisational skills.
• Excellent communication and stakeholder engagement abilities.
• Data-driven mindset with a keen eye for detail and creative flair.
• Ability to teach others on various eCommerce platforms.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Adaptable and embraces change with ease
• Easily embraces new systems, demonstrating a swift ability to learn and adapt.
• Dependable team player

Campaign Management and Execution

• Develop and execute eCommerce merchandising campaigns aligned with the business activity calendar and trading priorities.
• Create and manage landing page strategies that support category focus, promotional events, and seasonal campaigns.
• Collaborate with cross-functional teams (Marketing, Category Management, Retail Media and others) to ensure cohesive execution across all digital touchpoints.
• Brief and manage creative assets for banners, campaign pages, and promotional placements across web and app.
• Monitor campaign performance and optimise based on data insights and customer behavior.
• Maintain a forward-looking campaign calendar and ensure timely delivery of all campaign elements.
• Support A / B testing and personalisation initiatives to improve campaign effectiveness.

Closing date: 25 September 2025

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