Digital Campaign & Lead Strategist

RAD Resources SA; Sandton; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player in the insurance sector is seeking a Digital Campaign and Lead Strategist. This role involves developing and executing innovative multi-channel campaigns aimed at generating qualified leads and enhancing the sales pipeline. You will be responsible for managing budgets, optimizing marketing strategies, and ensuring high-quality conversions through various digital platforms. With a focus on META strategies and lead generation, this position promises to be both challenging and rewarding. Join a dynamic team and make a significant impact in the health insurance market by driving successful marketing initiatives.

Qualifications

• 5+ years of experience in digital campaign management and lead generation.
• Expert level in META strategy and aggressive lead generation campaigns.

Responsibilities

• Develop and execute multi-channel campaigns to generate qualified leads.
• Manage marketing budget and optimize strategies for effective lead generation.

Skills

Lead Generation

Digital Campaign Management

Budget Management

Reporting and Optimization

META Strategy

Campaign Management

Digital Marketing

Excel

Presentations

Education

Bachelor’s degree in marketing

Postgraduate qualifications

Tools

Facebook Ads

Instagram Ads

LinkedIn

TikTok

Job description

Our client in the Insurance Industry has a vacancy available for a Digital Campaign and Lead Strategist to join their company. Position is based in Sandton. Salary: R45 000- R55 000 pm depending on experience.

Responsibilities:

• The Digital Campaign & Lead Strategist role is responsible for developing and executing both short- and long-term multi-channel campaigns to generate qualified leads and enhance the sales pipeline within health insurance sectors.
• This role develops campaign strategies, creates and manages lead generation, oversees the marketing budget, determines the optimal marketing mix, and prioritizes spending to maximize lead quality and conversion.
• The role will continuously refine and optimize strategies through various mediums to ensure effective lead generation and return on investment.
• Lead Generation & Digital Campaign Management
• Analysis & Reporting
• Project Support & Event Management
• Marketing and Brand Activities

Minimum Requirements:

• Bachelor’s degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred.
• Certifications in design and digital marketing are advantageous.
• Healthcare management or insurance-related certifications are a plus.
• Expert level in META strategy.
• Previous experience in aggressive lead generation campaigns.
• Experience in building basic strategy for LinkedIn and TikTok as well.
• Reporting and optimization.
• Budget Management.
• Excel.
• Presentations.
• Minimum of 5 years’ experience in digital campaign management and lead generation, ideally within insurance or a related field.
• Experience in digital design, lead generation, and campaign management, particularly in marketing insurance products.

Meta Skills Required:

• Build Campaigns and Ads for lead generation.
• Tracking Pixel Installation.
• Building of Custom Audiences.
• Location Specific Facebook Ads Targeting.
• Lookalike Audiences.
• Competitor Research.
• Custom Reporting Metrics.
• Higher Quality Conversions.
• Ongoing Bid Improvement.
• Engagement Rate Optimization.
• Time-based Bid Improvements.
• Instagram Ads and Placements.
• Brand Awareness Campaigns.
• Facebook Ads Account Management and Account Auditing.

Desired Skills:

• Digital Campaign and Lead Strategist.
• Campaign Management.
• Lead Generation.
• Meta.