Digital Brand & Communications Manager

Vector Logistics; Durban; On-site; ZAR 300 000 - 700 000; Full time

Job summary

An established industry player is seeking a dynamic leader to spearhead brand development and digital communications. This role is pivotal in managing brand strategy, enhancing employee engagement, and driving external communications to elevate the company's presence in the market. You will collaborate closely with various teams to align brand messaging with company objectives while optimizing resources. If you are passionate about brand management and have a knack for creativity and strategic thinking, this opportunity offers a chance to make a significant impact in a thriving environment.

Qualifications

• 10+ years in brand and digital communications required.
• Experience in employer branding and engagement initiatives preferred.

Responsibilities

• Lead brand strategy and digital content management.
• Enhance internal and external communications for brand visibility.

Skills

Brand Development

Digital Communications

Social Media Management

Project Management

Strong Communication Skills

Creativity and Innovation

Attention to Detail

Strategic Thinking

Digital Literacy

SEO Knowledge

Education

Bachelor's Degree in Marketing or Communications

Tools

Digital Communication Tools

Social Media Platforms

Graphic Design Software

Job description

Permanent

Westville Overview

We are a Supply Chain and Sales & Merchandising partner adding value to your business through a fully integrated, temperature-controlled network in Southern Africa. But we are also more than that.

We are people serving people.

While we boast the best in tech and infrastructure, our people are our greatest resource.

With our skilled, curious, can-do people at the forefront, our assets become your assets, our service your solutions. Vector's vehicle fleet includes a food industry first in 'multi-temperature' vehicles enabling the company to service business across frozen, chilled and ambient temperature zones on a single delivery.

Job Purpose

To lead the development and execution of the Vector Logistics brand, advertising and sponsorship opportunities that enhance Vector Logistics' internal and external engagement.

The role is responsible for managing brand enhancement through various channels. The incumbent will work closely with HR, Customer Team, and Leadership to drive brand management and employee engagement, ensuring alignment with company objectives and values while optimizing internal resources and cost efficiency.

Key Responsibilities

Digital Content Strategy & Management

1. Develop and implement a comprehensive brand strategy aligned with company goals.
2. Ensure consistency in messaging and brand identity across digital touchpoints.
3. Drive the agreed positioning of the Vector Logistics brand to the market, in a way that focuses on our value proposition and ESG strategy.
4. Support the brand to achieve its strategy and goals, understanding our customers and service offering.
5. Present and deliver the agreed strategic marketing vision and direction to key business units and stakeholders in the business.

Internal Communications

1. Work closely with Employee Engagement & Comms Manager to develop engaging employee communication initiatives.
2. Support the creation of digital newsletters, email campaigns, and other internal content with limited external design assistance.
3. Enhance internal communication effectiveness through digital tools and platforms managed internally.

External Communications & Brand Visibility

1. Develop and execute digital campaigns to enhance employer branding and corporate reputation.
2. Manage content for the company website, ensuring it is up to date.
3. Work with Customer Team to craft and distribute external-facing content, including press releases and social media updates, with little to no external agency reliance.
4. Monitor digital brand perception and ensure consistency in external communication using in-house resources.

Social Media and Digital Analytics and Reporting

1. Develop collateral for our social media channels.
2. Track and analyze social media metrics.

Key Relationships

Internal

1. Employee Engagement & Communications Manager.
2. HR Leadership and Business Partners.
3. Senior Leadership Team.
4. Employees across all levels.

External

1. Media partners and PR agencies (only when necessary).
2. Digital marketing and content agencies (used sparingly for highly specialized work).
3. Social media and technology partners.

Qualifications And Experience

Qualifications, Skills and Experience Required for the Job

1. At least 10 years of experience in a brand and digital communications environment.
2. Experience managing digital platforms, social media, and internal communication tools.
3. Familiarity with the supply chain and logistics industry is advantageous.
4. Experience in employer branding and employee engagement initiatives is advantageous.

Skills and Competencies

1. Attention to detail.
2. Creativity and innovation to drive in-house content creation.
3. Strategic thinking.
4. Strong communication skills (written and verbal).
5. Digital literacy and adaptability.
6. Project management and time management skills.
7. Strong brand development and management.
8. Drive the execution of the brand / marketing communications plan.
9. Manage end to end process of brand development – L&A.
10. Ensure that the overarching communication objectives and big ideas are understood to deliver an integrated plan across all channels and touch points.
11. Drive the execution process and ensure approval process from a brand perspective is adhered to.
12. Knowledge of Search Engine Optimization (SEO), digital analytics, and online engagement strategies.
13. Proficiency in graphic design and multimedia content creation is highly advantageous.
14. Strong interpersonal skills and ability to collaborate across teams.
15. Excellent project management and organizational skills.

We look forward to hearing from you!