Digital and Social Analyst

Ogilvy Social.Lab; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading digital marketing agency in Johannesburg seeks a Digital & Social Media Analyst to report on social media activities and provide strategic insights. The role requires expertise in social media tools such as Sprinklr and Brandwatch, along with strong analytical abilities. Candidates should have 2 to 6 years of experience in digital data analytics to drive impactful strategies for clients. Competitive package and career growth opportunities are offered.

Benefits

Attractive package and benefits

Continuous training and development

Career growth opportunities

Qualifications

• 2 to 6 years of experience in Social/Digital Data Analytics and Strategy.
• Strong ability to apply qualitative and quantitative learnings.
• Experience with social and digital monitoring technologies.

Responsibilities

• Report on social media activity across multiple markets.
• Analyze data using various tools to deliver actionable insights.
• Design insightful reports with strategic recommendations.

Skills

Social/Digital Data Analytics

Research and Analytical Skills

Social Media Understanding

Data Visualization

Expert Spreadsheet Skills

Tools

Sprinklr

Brandwatch

SEMrush

Meltwater

Job description

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

We are looking for a:

Digital & Social Media Analyst

YOUR MAIN RESPONSIBILITIES:

• You will be responsible for reporting on social media activity across the social media landscape for multiple European markets.
• Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Brandwatch, Sprinklr, Competitive Analysis tools like Rival IQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush etc.) based on a client briefing.
• Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
• Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
• Design insightful reports and audits with strategic recommendations.
• Deliver high-quality service to local and international clients.
• Collaborate with WPP and external data providers.
• Client facing for the presentation of your reporting work.

YOUR TRACK RECORD SHOWS:

• 2 to 6years of experience in Social/Digital Data Analytics, Insights and Digital/SocialStrategy (seniority level to be determined based on your background and experience).
• Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights
• Comfortable using social and digital monitoring technologies such as Sprinklr, Brandwatch, Meltwater, SEMrush, etc.
• Expert in the understanding of social media and established understanding of the wider digital communication landscape.
• Ability to work effectively, proactively and seamlessly amongst a global, integrated agency team.

MUST-HAVE:

• Sprinklr expertise
• Always-on reporting, analytics and insights generation.
• Expert spreadsheet and data analysis capabilities
• A strong understanding of today’s social media landscape.
• A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
• Strong reporting and visualisation skills

NICE-TO-HAVE:

• Always-on social listening analysis and insights generation.
• Cultural tracking (including trends) and insights generation for always-on and campaign use.
• Dashboarding, data collection and data visualisation experience

WE OFFER YOU:

• A full-time job within a growing and trendsetting agency.
• Attractive package and benefits.
• Continuous training and development.
• Career conversation and growing opportunities.

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