Digital and Online Lead (Consumer)

Coloplast; Sandton; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading MedTech firm is seeking a Digital and Online Lead to enhance its online presence and consumer engagement in South Africa. This role requires a strategic marketer with 3+ years of experience in digital marketing and a strong understanding of consumer needs. The position involves defining digital strategies, implementing consumer programs, and working closely with various teams to ensure effective marketing campaigns. The ideal candidate must be digitally fluent, data-driven, and possess excellent interpersonal skills.

Qualifications

• Minimum 3 years within a marketing environment with digital experience.
• Strong project management skills with a data-driven mindset.
• Digitally fluent and confident using Content Management Systems.

Responsibilities

• Define and implement digital strategies for growth.
• Develop consumer engagement programs that drive loyalty.
• Collaborate with internal teams for effective campaigns.

Skills

Digital marketing

Stakeholder management

Content Management Systems

Google Analytics

Social Media Marketing

Tools

Salesforce

EpiServer

Google AdWords

Job description

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Coloplast has an exciting opportunity for a motivated, committed, and collaborative individual who is inspired by the idea of growing the company’s digital and online journey for consumers.

Coloplast is a leading MedTech company, and we develop products and services that make life easier for people with intimate healthcare needs. We have embarked on a consumer journey to get even closer to the consumers of our products – and to do this we intend to become more present and accessible in thedigital and online space.

As a Digital and Online Lead (Consumer), you will champion the development of core platforms like a locally relevant Coloplast Website; Social Media and create an online presence within our key consumer communities (B2C). You will do this whilst developing and implementing our digital marketing plan and leading the thinking around the company’s short- and medium-term online presence, so we can become more in tune with our consumers, engaging them in real time and with the convenience they expect.

When joining Coloplast, you will enter a truly global company that offers great challenges, opportunities, and rewards. Reporting to the Head of Marketing for South Africa & Sub-Sahara, you will be situated in our new Sandton-based office, together with the local HQ team.

Your key responsibilities

Key Responsibilities

• Define and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement.
• Implement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches.
• Develop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service/product offering.
• Work closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns.
• Collaborate with Global Marketing’s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO)
• Champion consumer insights and analysis to understand motivations, needs, and barriers.
• Ensure consumer experience is central to everything we do, from communication to product use.
• Localise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged, and their stories are effectively integrated into our marketing.
• Collaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live/online events
• Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
• Evolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities
• Share best practices and insights with the wider marketing, global and internal teams to maximise effectiveness.

We are looking for an operationally strong, digitally inclined marketer with a proven track record ofimplementing local projects and working well within cross-functional teams.

• Minimum 3 years within a marketing environment (Relevant experience in Digital and Online is required)
• Digitally fluent and confident using: Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g: Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc.
• You have a proven track record of delivering against KPI’s
• Strong project and stakeholder management skills across functions are key, alongside a data-driven mindset
• You’re a clear communicator and relationship builder who thrives in a collaborative environment.
• Strong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this
• Strong passion for making life easier for people with intimate healthcare needs
• Strong alignment with Coloplast Vision, Mission, and values
• Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
• Organised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
• Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility
• Growth mindset
• Strong interpersonal skills and ability to interact with different cultures in South Africa
• Team player with a strong “customer/service” orientation

We are looking for your application till 22 August 2025.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark