Digital And Marketing Coordinator

Skills Connector; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing agency in Gauteng is seeking an experienced Digital Marketing Specialist to manage campaigns and drive engagement across various platforms. The ideal candidate will have a Bachelor's degree in Marketing and at least 4 years of experience in digital marketing fields such as social media management and SEO. Skills in Google Ads and content development are essential. This role offers opportunities to lead impactful marketing strategies and enhance brand reach.

Qualifications

• Minimum 4 years of experience in digital marketing or social media management.
• Experience with digital advertising platforms.
• Strong understanding of SEO, SEM, and PPC strategies.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Develop and schedule engaging content for social media.
• Assist in content creation for blogs and email marketing.

Skills

Digital marketing

Social media management

SEO

Google Ads

Facebook Ads Manager

Content marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Mailchimp

HubSpot

Meta Business Suite

Job description

Qualifications & Experience: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Minimum 4 years of experience in digital marketing, social media management, or related roles. Previous experience in a Digital marketing Agency is preferable. Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms. Strong understanding of SEO, SEM, and PPC strategies. Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities:

1. Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.). Assist in developing SEO and SEM strategies to increase organic and paid reach.
2. Social Media Management: Develop and schedule engaging content for various social media platforms. Monitor and respond to audience interactions and comments. Track performance metrics and suggest improvements based on insights.
3. Content Marketing & Email Campaigns: Assist in content creation for blogs, websites, social media, and email marketing. Manage email marketing campaigns, including list segmentation, automation, and performance tracking. Collaborate with designers and content creators to develop compelling digital content.
4. Website & SEO Management: Optimize website content for search engines (SEO). Monitor website traffic and user behaviour to improve the user experience. Coordinate with web developers for website updates and enhancements.
5. Analytics & Reporting: Track and report key digital marketing metrics, including ROI, conversion rates, and engagement. Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns. Provide regular performance reports with recommendations for improvement.
6. Paid Advertising & Budget Management: Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads. Optimize ad spend to ensure maximum return on investment. Monitor trends and adjust strategies based on data insights.