Digital Analyst

Specialist : Digital Analyst

Location : Midrand

Contract Duration : 6 months

Role purpose : Implementation of FinTech analytical services framework and strategy to support the analytics requirement of all the business areas within predefined SLAs across Digital platforms. To deliver all required analytics, market / competitor intelligence and insights to support the management team decision-making.

To deliver self-initiated insights and campaign reporting to support CRM & Digital marketing campaigns & sales leads. To implement and manage a robust digital analytics framework through the use of Tealium, Adobe Stack & CRMs across Web, Mobile and App. To translate business requirements into analytics specifications that speak to a variety of languages that can be understood by Web applications, Tealium & Adobe.

Core responsibilities :

1. Understand the analytical information needs of the business.
2. Proactively lead and identify areas of the digital customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding.
3. Proactively gather reporting and analysis requests from the business and product owners.
4. Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe.
5. Execute owned media campaign ideas into A/B, Multivariate & Experience test.