Digital Acquisition Lead

Network International is the largest Acquirer in the UAE and the leading enabler of digital commerce in the Middle East and Africa region. We are looking for a Senior Digital Sales Specialist who will be responsible for driving the growth, optimization, and performance of Network International's digital sales channels. This role focuses on acquiring new merchants, enhancing digital Self-Onboarding journeys, and improving conversion rates through data-driven strategies. The ideal candidate will have experience in fintech, digital payments, and e-commerce, with a strong background in sales, marketing, and digital transformation.

We are seeking a data-driven Digital Acquisition Lead to drive online customer acquisition and optimize end-to-end digital journeys across self-onboarding, engagement, and conversion. This role focuses on owning the digital funnel — from traffic generation through marketing channels to seamless onboarding — with a strong emphasis on analytics, performance marketing, and conversion optimization. The ideal candidate will have a background in digital marketing, UX, and product-led growth (PLG) strategies within fintech, e-commerce, or digital services environments.

What you'll be doing:

• Design and lead the digital growth strategy to increase online customer acquisition and reduce onboarding drop-off.
• Optimize end-to-end user journeys across website, portal, and app to improve conversion rates and customer engagement.
• Collaborate with marketing teams to run data-driven performance campaigns (SEO, SEM, paid social, affiliates).
• Own key digital funnel metrics (lead quality, CPL, CAC, conversion rate, retention) and drive continuous testing and improvement.
• Implement CRO best practices using A/B testing, user behavior analytics, and landing page optimization.
• Enhance and monitor the self-onboarding process with minimal manual intervention and a focus on scalability.
• Use tools like Google Analytics, Mixpanel, HubSpot, or Hotjar to identify and resolve friction in digital customer journeys.
• Work cross-functionally with product, tech, and compliance teams to align digital experiences with growth targets and regulatory needs.

Key Metrics & Success Indicators

• Merchant Acquisition Growth vs Sales target
• Merchant signups per channel
• Lead-to-Signup, Lead-to-Customer rates
• Digital Self-Onboarding completion rate
• KYC approval rate for Self-Registered Merchants
• Merchant churn rate
• Drop off per stage
• TAT to first transaction
• Cost per Lead
• Customer Acquisition Cost
• Retention rate of Digitally Self-Onboarded Merchants
• NPS with the Digital Self-Onboarding experience

Qualifications

What you'll need

Skills

Required Experience

• 5+ years in digital growth, performance marketing, digital product, or conversion optimization roles.
• Proven experience improving digital funnels and onboarding flows with measurable growth results.
• Deep understanding of digital marketing channels (SEO, PPC, paid social), tracking, and attribution models.
• Hands-on experience with CRO tools (Google Optimize, Optimizely, or similar) and funnel analysis.
• Strong analytical skills with the ability to extract insights from data and translate them into action.
• Familiarity with marketing automation platforms (HubSpot, Salesforce, etc.) and UX best practices.
• Knowledge of the fintech/payments landscape is a strong plus, especially in the Middle East or Africa.
• Comfortable working in cross-functional teams with product, UX, engineering, and compliance.