Demand Generation Specialist (HubSpot Expert)

Careers; Cape Town; Remote; USD 40 000 - 80 000; Full time

Job summary

Join a forward-thinking company as a Demand Generation Specialist, where your expertise in HubSpot and digital marketing will drive impactful initiatives. In this fully remote role, you'll optimize marketing automation systems, enhance conversion pathways, and provide data-driven insights. Collaborate with a passionate team to shape marketing strategies and contribute to the success of innovative projects. Enjoy a supportive work environment that values professional growth and flexibility, making a difference in the eye care industry. If you're ready to make an impact, this opportunity awaits you!

Benefits

Competitive salary

Paid time off

Professional growth opportunities

Collaborative work environment

Flexible working arrangements

Qualifications

• 3-5 years of experience in digital marketing or demand generation.
• Strong expertise in HubSpot and SEO tools is essential.
• Proficient in campaign analytics and ROI measurement.

Responsibilities

• Manage and optimize the marketing technology stack including HubSpot.
• Develop strategies to improve marketing efficiency and lead conversion.
• Analyze and report on the performance of marketing campaigns.

Skills

Digital Marketing

Demand Generation

HubSpot

SEO

Conversion Rate Optimization

Data Analysis

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot CRM

SEMrush

Google Search Console

Job description

EyeCarePro is a leading provider of digital marketing services tailored specifically for eye care professionals. We are a fully remote, fast-paced company with a strong focus on collaboration, innovation, and helping our clients succeed. We are passionate about making a difference, and were looking for team members who share our drive and enthusiasm for growth.

Position Overview:
We are seeking a highly analytical and tech-savvy Demand Generation Specialist with expert-level HubSpot experience. The ideal candidate will be responsible for improving our marketing automation systems, optimizing conversion pathways, and providing actionable insights through data-driven reporting. This role plays a critical part in driving mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives.

This is a remote position working 8 AM 4 PM EST, Monday through Friday. Candidates must have their own equipment and be prepared for load shedding where applicable. No travel is required.

Key Responsibilities:

• Manage and optimize the marketing technology stack, including HubSpot CRM, email automation, and lead nurturing systems.

• Develop and execute strategies to improve marketing efficiency and lead conversion rates.

• Identify opportunities to enhance automation workflows and marketing processes.

• Work with the marketing agency to develop and implement SEO strategies for MOFU and BOFU content.

• Track keyword performance, search rankings, and refine optimization strategies.

• Optimize landing pages, website forms, and overall user experience to maximize lead capture and conversion rates.

• Track, analyze, and report on the performance of MOFU and BOFU marketing campaigns.

• Develop dashboards to provide real-time visibility into campaign performance and marketing initiatives.

• Measure the ROI of marketing activities, including lead nurturing programs and technology investments.

• Collaborate with the Sales team to improve lead handoff processes and ensure lead quality.

• Gather and incorporate sales feedback to refine marketing strategies and customer journey touchpoints.

• Stay updated on industry best practices and emerging technologies to drive continuous improvement.

• Recommend and implement new tools and processes to increase efficiency and effectiveness.

Qualifications:

• 3-5 years of experience in digital marketing, growth marketing, or demand generation.

• Strong expertise in HubSpot is a must.

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) preferred.

• Solid background in Conversion Rate Optimization (CRO), A/B testing, UX optimization, and form enhancements.

• Proficient in campaign analytics, KPI tracking, and ROI measurement.

• Strong analytical mindset with the ability to interpret complex data and make strategic recommendations.

• Excellent communication and collaboration skills.

• Self-starter with a passion for innovation, problem-solving, and continuous improvement.

Work Requirements:

• 100% Remote work from anywhere.

• Work Hours: 8 AM 4 PM EST, Monday to Friday.

• Must provide your own:

  • Computer, monitors, and essential equipment.

  • Quiet, professional workspace.

  • Reliable, high-speed internet connection.

  • Load-shedding backup (if applicable).

Benefits:

• Competitive salary and paid time off.

• Professional growth and development opportunities in a fast-scaling, innovative company.

• Opportunity to shape a global HR operation and culture.

• Supportive, collaborative, and forward-thinking work environment.

• Flexible working arrangements in a fully remote setting.

We hope youll consider becoming part of our forward-thinking team at EyeCarePro!