Demand Generation Representative (Remote, Richards Bay)

Blacksmith Agency; South Africa; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Blacksmith Agency in South Africa is seeking a Sales Development Representative to open doors and drive pipeline. You will own the top of the funnel by researching targets, building contact lists and booking qualified meetings with decision makers.

You will use LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to craft personalized outreach and maintain clean records. This role rewards curiosity, resilience and the ability to communicate clearly.

Qualifications

• 2 years in an SDR/BDR role, agency or SaaS experience is a plus.
• Strong written communication with personalized outreach ability.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.

Responsibilities

• Source and research ideal accounts based on ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging and optimize targeting with the sales team.

Skills

Prospecting

Research

Outbound outreach

CRM

Communication

Grit

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith for potential clients.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.