Dealer Principal – Randburg

Bonafide Human Capital; Randburg; On-site; ZAR 1,200,000 - 2,100,000; Full time

Job summary

Bonafide Human Capital is recruiting for a Dealer Principal in Randburg to lead strategic, operational and financial management across three sites, driving profitability, compliance and customer satisfaction.

You will oversee Sales, Service, Parts and Administration, drive financial performance, and develop a high‑performing team. A minimum 8–10 years in the motor industry with 5+ in leadership is required.

Qualifications

• Minimum 8–10 years in the motor industry with at least 5 years in a senior management role.
• Experience leading multi-site dealership operations across Sales, Service, Parts and Admin.
• Strong understanding of financial management, budgets, forecasts and KPIs.

Responsibilities

• Provide strategic leadership and direction to all dealership departments.
• Oversee recruitment, training, coaching and performance management across 3 sites.
• Ensure compliance with OEM standards, governance, and legal requirements.

Skills

Leadership

People management

Strategic planning

Multisite operations

Financial acumen

Customer focus

Negotiation

Communication

Education

Matric (essential)

Business/Management qualification advantageous

Job description

A vacancy for a Dealer Principal exists at our well- known automotive dealer client based in Randburg.

Purpose of the Role

The Dealer Principal is responsible for the overall strategic, operational, and financial management of the Branch.
This includes leading all dealership functions across three sites to ensure profitability, compliance, customer satisfaction, and operational excellence.
The role requires a strong focus on leadership, business development, performance management, and ensuring that all departments — including Sales, Service, Parts, and Administration — achieve their targets in line with company objectives.

Key Responsibilities

Leadership & Management

• Provide strategic leadership and direction to all dealership departments.
• Foster a high-performance culture through effective people management and team development.
• Oversee recruitment, training, coaching, and performance management of staff across the 3 sites.
• Ensure alignment with company values, policies, and procedures.

Operational Oversight

• Oversee daily dealership operations, ensuring smooth coordination between departments.
• Ensure compliance with manufacturer standards, corporate governance, and legal requirements.
• Maintain dealership facilities and infrastructure to reflect brand standards.
• Implement operational efficiencies and process improvements across the multifranchise.

Financial Management

• Manage and monitor the dealership’s financial performance, including revenue, expenses, and profitability.
• Develop and manage annual budgets and forecasts for all dealerships.
• Analyse management accounts and financial reports to ensure the business meets performance targets.

Sales & Marketing Management

• Drive vehicle sales performance across all brands.
• Develop and execute sales strategies to increase market share and customer retention.
• Ensure marketing and promotional campaigns align with group strategy and brand guidelines.
• Oversee F&I and aftersales performance to ensure revenue diversification.

Customer Experience & Brand Management

• Maintain exceptional levels of customer service across all touchpoints.
• Ensure adherence to OEM standards for CSI and brand representation.
• Oversee the resolution of escalated customer issues and implement preventive measures.

Compliance & Governance

• Ensure compliance with all MIBCO, OEM, financial, and HR legislative requirements.
• Uphold ethical business practices and ensure staff adhere to company policies.
• Oversee internal audits and implement corrective actions as required.

Reporting & Communication

• Provide regular operational and financial reports to the Regional Executive and Head Office.
• Communicate strategic updates, targets, and initiatives effectively to all teams.
• Attend regional and OEM meetings as required.

Key Competencies

• Strong leadership and decision-making ability.
• Excellent business acumen and financial literacy.
• Proven ability to manage multi-site operations.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work under pressure and meet strict deadlines.
• Customer-centric mindset with a focus on continuous improvement.

Qualifications & Experience

• Matric (essential); Tertiary qualification in Business Management or related field (advantageous).
• Minimum 8–10 years experience in the motor industry, with at least 5 years.
• Proven track record as a Dealer Principal/General Manager/Branch Manager/New Vehicle Sales Manager
• Strong understanding of dealership operations including Sales, Service, Parts, F&I, and Admin.
• Valid South African driver’s license and clear criminal/credit record.

Key Performance Indicators (KPIs)

• Dealership profitability and cost control.
• Sales volume and market share growth.
• Customer Satisfaction Index (CSI) scores.
• Staff retention and development.
• Compliance and audit results.
• Operational efficiency and brand standards adherence.