Data Scientist (Marketing Department)

BigTalent; Cape Town; On-site; ZAR 600,000 - 1,200,000; Full time

Job summary

BigTalent is seeking a Data Scientist for its Marketing Department in Cape Town. You will build predictive models to forecast customer behavior and boost marketing effectiveness, and extract insights to guide targeting and segmentation.

You will collaborate with cross-functional teams to implement data-driven strategies and mentor junior analysts transitioning into data science roles. A strong foundation in ML, Python/R, SQL, and visualization tools is essential.

Qualifications

• Bachelors or Masters degree in Statistics, Mathematics, Computer Science, Engineering, or related field.
• 5+ years in data science with predictive modeling and ML expertise.
• Strong Python or R, SQL (BigQuery), and data visualization skills (Tableau, Looker Studio).
• Experience with ML algorithms and big data technologies (GCP, Hadoop, Spark).
• Excellent communication, problem-solving, and analytical abilities.

Responsibilities

• Develop predictive models to forecast customer behavior and marketing effect.
• Extract and analyze data to guide targeting and segmentation.
• Identify new data sources and refine collection methods for innovation.
• Collaborate with cross-functional teams to implement data-driven marketing strategies.
• Mentor data analysts transitioning into data science roles.

Skills

Data science

Predictive modeling

Machine learning

Python

R

SQL (BigQuery)

Data visualization

Education

Bachelors or Masters in Statistics/Mathematics/Computer Science/Engineering

Tools

Tableau

Looker Studio

BigQuery

Hadoop

Spark

Job description

About the job Data Scientist (Marketing Department)

Position Title: Data Scientist
Location: Cape Town

Introduction:
Are you passionate about transforming data into powerful business insights? Our client is looking for a Data Scientist to drive data-driven decision-making, optimize marketing strategies, and develop predictive models that enhance customer engagement. If you're an analytical thinker with a knack for problem-solving, this role is your opportunity to make a real impact!

Duties and Responsibilities:

• Develop predictive models to forecast customer behavior and improve marketing effectiveness.
• Extract and analyze data to provide actionable insights for customer targeting and segmentation.
• Identify new data sources and refine collection methods to drive strategic innovation.
• Collaborate with cross-functional teams to implement data-driven marketing strategies.
• Mentor and guide data analysts transitioning into data science roles.

Qualifications and Skills Requirements:

• Bachelors or Masters degree in Statistics, Mathematics, Computer Science, Engineering, or a related field.
• 5+ years of experience in data science, with expertise in predictive modeling and machine learning.
• Strong proficiency in Python or R, SQL (BigQuery), and data visualization tools (Tableau, Looker Studio).
• Experience with machine learning algorithms and big data technologies (GCP, Hadoop, Spark).
• Excellent communication, problem-solving, and analytical skills.
• Strong business acumen and ability to work independently or within a team.