Data Enrichment Specialistlead Generation Analyst

Purple Sales Solutions Inc.; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative company is seeking a detail-oriented Lead Research and Data Enrichment Specialist to join their fully remote team. In this role, you will leverage advanced data sourcing tools to cleanse, enrich, and score prospect data, ensuring high-quality leads for the sales team. Your analytical mindset and attention to detail will directly influence the effectiveness of the sales and marketing strategies. Join a collaborative environment that values your contributions, encourages continuous learning, and rewards impactful results. If you are passionate about transforming raw data into actionable insights, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in a data-centric role focused on data enrichment and lead generation.
• Strong proficiency in data sourcing tools and CRM systems.

Responsibilities

• Identify and source leads using various data sourcing platforms.
• Maintain data integrity through rigorous quality checks.

Skills

Data Enrichment

Lead Generation

CRM Management

Analytical Skills

Attention to Detail

Communication Skills

Problem-Solving

Tools

Apollo

ZoomInfo

Clay

HubSpot

Excel

Google Sheets

Job description

We seek a detailoriented and analytical Lead Research and Data Enrichment Specialist to join our team on a contractor basis working fully remote . In this role you will leverage tools such as Apollo ZoomInfo Clay and other datasourcing platforms to source cleanse enrich and score prospect data . You will then ensure that highquality leads are provided to the sales team for outreach activities by importing and maintaining data in our CRM . Your efficiency and attention to detail will directly contribute to the effectiveness of our sales and marketing strategies by delivering actionable and reliable data.

Key Responsibilities

Lead Prospecting & Data Sourcing

• Identify and source potential leads from your databases tools and platforms (e.g. Apollo ZoomInfo Clay Google Map Ser).
• Gather key prospect information including verified contact details (email direct phone number) job title industry and company data.
• Verify validate and cleanse prospect data to ensure accuracy and remove duplicates.
• Enrich lead data by augmenting missing or additional information (e.g. job titles company size revenue or market segments).
• Maintain a high level of data integrity through rigorous quality checks and consistent best practices.
• Analyze and score leads based on predefined criteria such as company fit intent and engagement levels.
• Segment enriched data into target groups to align with outreach strategies.

CRM Management

• Import cleansed and enriched leads into our CRM (e.g. HubSpot) ensuring correct mapping of data fields.
• Maintain consistent data structure and best practices within the CRM.

Collaboration with Sales & Marketing

• Work closely with sales and marketing teams to understand lead qualification criteria and target audience needs.
• Ensure the enriched data aligns with campaign objectives and outreach efforts.
• Stay updated on emerging tools and technologies to enhance the data enrichment process.
• Proactively suggest improvements to existing processes and workflows.
• Document and refine processes to ensure repeatability and scalability (process documentation best practices etc..

Ad Hoc Support

• Assist with additional operational tasks as needed such as generating reports analytics or troubleshooting datarelated issues.
• Collaborate crossfunctionally to support broader operational objectives.

What Were Looking For

Experience & Technical Skills :

• 13 years of experience in a datacentric role (e.g. data enrichment sales operations marketing operations).
• Proficiency with data sourcing and enrichment tools (e.g. Apollo ZoomInfo Clay).
• Familiarity with CRM systems (HubSpot experience is a plus).
• Strong command of Excel / Google Sheets for bulk data manipulation and reporting.
• Basic understanding of database management tools is an advantage.

Soft Skills & Attributes :

• Exceptional attention to detail and commitment to data accuracy.
• Analytical mindset with strong problemsolving and criticalthinking capabilities.
• Selfdirected autonomous and deadline driven.
• Excellent communication skills (verbal and written) in English.
• Organized and methodical with the ability to handle multiple tasks and priorities effectively.

Why You Should Join Now

• Your initiatives are valued : We encourage suggestions and improvements to our processes.
• Teamwork is predominant : Collaboration is key to our success.
• Results matter and are rewarded : We recognize impactful contributions.
• Constant learning : You will be exposed to various tech environments and growth strategies.

Our Values

• Empathy & Support : We prioritize helping our clients and colleagues grow faster.
• Methodology & Process : We leverage proven processes and methodologies to ensure success.
• Professional Growth : We invest in your development and empower you to learn new skills.

Compensation

• This is a contractor role compensated based on market pricing.

How to Apply

If you are passionate about turning raw data into actionable insights and want to be part of a dynamic team wed love to hear from you! Please submit your resume and a brief cover letter outlining your relevant experience to our careers page .

Due to the many applicants for this role only candidates under consideration will be contacted. We encourage you to revisit our careers page occasionally and apply for other positions that may be a better match.

Join us at Purple Sales Solutions and help shape the future of B2B tech sales through highquality data and strategic business development.

Required Experience :

Manager

Key Skills

Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation