Data Analyst

Viu; Johannesburg; On-site; ZAR 360,000 - 600,000; Full time

Job summary

A leading company in the streaming industry is looking for a Data Insight Analyst to enhance platform performance through data analysis and strategic insights. The role involves leveraging advanced analytical tools to uncover trends, assess marketing effectiveness, and provide actionable recommendations. The ideal candidate will possess strong analytical skills, a Bachelor's degree in a relevant field, and the ability to communicate complex data findings effectively.

Qualifications

• Proven experience in data analysis and reporting.
• Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

• Analyze large datasets for insights on platform performance and campaign effectiveness.
• Create dashboards for easy access to data insights and present findings.

Skills

Data Analysis

Analytical Skills

Communication

Education

Bachelor's degree in Data Analytics

Bachelor's degree in Digital Campaign Management

Bachelor's degree in Marketing

Bachelor's degree in Design

Tools

Google Sheets

Excel

G Suite

PowerPoint

Amplitude

GAM

GA4

Tableau

Google Ads Manager

Job description

We are seeking a talented Data Insight Analyst to join our team. As a Data Insight Analyst, you will play a pivotal role in unlocking the potential of our streaming platform through data analysis, reporting, and strategic insights across the platform functionalities.

Your New Role

Data Analysis: Leverage your advanced knowledge of tools (Amplitude, GAM, GA4, Tableau etc.) to analyse large datasets, uncover trends, and provide actionable insights. This will be across Platform Performance as a whole, AVOD and SVOD Campaign performance, Title Performance across the board and recommendations on optimisation of the platform to deliver maximum efficiency.

• Data Analysis: Utilize tools like Amplitude, GAM, GA4, and Tableau to analyze large datasets for insights on platform performance and campaign effectiveness.
• Content Insights: Develop creative insights into content success factors, analyze viewer behavior metrics, and generate SVOD/AVOD performance comparisons.
• Demographic Analysis: Collect and analyze demographic data in compliance with regulations to understand audience preferences and viewing habits.
• Marketing Evaluation: Assess the impact of marketing campaigns on content performance and track social media engagement metrics.
• Advertising Performance: Analyze ad campaign effectiveness using Google Ads Manager, focusing on completion rates and user engagement with ads.
• Market & Competitor Analysis: Compare viewership trends with competitors to identify growth opportunities and monitor industry marketing strategies.
• Reporting & Visualization: Create dashboards for easy access to data insights and present findings through compelling visualizations aligned with brand guidelines.
• Cross-Functional Collaboration & Trend Analysis: Work with teams to align data insights with business goals while evaluating media consumption trends and calculating advertising ROI.

To Succeed in this Role

• Bachelor's degree (preferably in Data Analytics, Digital Campaign Management, Marketing, or Design).
• Proven experience in data analysis and reporting.
• Proficient in Google Sheets, Excel, G Suite, and PowerPoint; experience within a digital and/or streaming environment is preferred.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication skills to convey complex data findings clearly and effectively.
• Self-driven with a strong work ethic and commitment to meeting deadlines.
• Ability to work independently while also being adaptable within a team environment.
• Willingness to work as needed to meet project deadlines and accommodate different time zones.