Data Analyst

Publicis Groupe Africa; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading digital marketing agency is seeking a Data Analyst in Johannesburg to monitor and analyze performance data across various digital channels. The ideal candidate will have 3-5 years of experience in data analysis and a Bachelor’s degree in a relevant field. Proficiency in SQL and data visualization tools is essential. This is an on-site position with opportunities for collaboration and growth in a dynamic environment.

Qualifications

• 3-5 years of experience in data analysis, digital marketing, or CRM.
• Passion for digital marketing and emerging trends.
• Experience with generative AI tools is a plus.

Responsibilities

• Monitor and analyse performance data across digital channels.
• Build and maintain dashboards and recurring reports.
• Translate complex data sets into actionable insights.

Skills

SQL

Data visualisation (Tableau, Power BI)

Analytical mindset

Communication skills

Education

Bachelor’s degree in Data Science, Marketing, Statistics or Computer Science

Tools

Tableau

Google Data Studio

Google Cloud

Azure

Job description

Overview

We’re looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You’ll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.

Responsibilities

• Monitor and analyse performance data across digital channels (media, CRM, site, social, email).
• Build and maintain dashboards and recurring reports using tools like Tableau, Google Data Studio, or similar.
• Translate complex data sets into actionable insights and strategic recommendations.
• Support campaign lifecycle with measurement planning, reporting, and optimisation.
• Collaborate with cross-functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
• Assist in database setup, schema design, and query writing (SQL/MySQL).
• Ensure data processes are efficient, accurate, and aligned with privacy regulations (POPIA, GDPR).
• Contribute to the development of data-led strategies for Digitas and Publicis Groupe clients.
• Stay current with industry trends, tools, and emerging technologies including generative AI.

Day-to-day, Your Role Includes

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identifying nuances in data to optimise our clients’ business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through internal training, including leveraging responsible AI and aligned Digitas and Publicis products

Qualifications

• 3-5 years of experience in data analysis, digital marketing, or CRM.
• Bachelor’s degree in a relevant field (e.g., Data Science, Marketing, Statistics, Computer Science).
• Passion for digital marketing and emerging trends in the digital landscap
• Proficiency in SQL, MySQL, and data visualisation tools (e.g., Tableau, Power BI).
• Familiarity with cloud platforms (Google Cloud, Azure) and marketing automation tools (e.g., Salesforce, Marketo).
• Strong analytical mindset with problem-solving skills and attention to detail.
• Experience with generative AI tools (e.g., ChatGPT, Gemini, DALL·E) is a plus.
• Excellent communication and collaboration skills.

Additional Information

• Team player with the ability to work independently
• Able to remain calm in a highly pressurised environment
• Assertive
• Proactive
• Resilient
• Approachable
• Proactive
• Energetic
• Creative “out of the box” strategic thinker
• Problem solver / solution driven
• Meticulous with attention to detail
• Curious, open and bold
• Flexible to work beyond normal office hours (overtime if and when required)
• Comfortable to work from the Publicis Groupe office (on-site)