Customer Marketing Manager

University of Fort Hare; Midrand; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A prominent university is seeking a Customer Marketing Manager to drive initiatives in the liquor industry. The ideal candidate should have significant experience in sales/trade marketing within FMCG, adept project management skills, and the ability to foster strong partnerships. This role focuses on strategic campaign development and execution while delivering exceptional shopper experiences.

Qualifications

• 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
• Strong project management skills are essential.
• Proficiency in data tools.

Responsibilities

• Align customer marketing plans with brand objectives.
• Lead execution of campaigns and promotions.
• Monitor KPIs and evaluate campaign effectiveness.

Skills

Project Management

Communication

Interpersonal Skills

Strategic Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

SAP

Nielsen

QlikSense

Job description

R 60000 - R 80000 Monthly Basic Salary (Market related, Negotiable)

Our client based in Midrand, Gauteng is seeking a Customer Marketing Manager to join their team. As a Customer Marketing Manager – Spirits, you will be the vital link between brand marketing and sales, driving customer-centric initiatives to grow our premium brands. With a focus on strategic alignment, impactful execution, and fostering collaboration, you’ll deliver exceptional shopper experiences while achieving commercial goals.

Strategic Alignment & Campaign Development:

• Align customer marketing plans with brand objectives to ensure seamless execution acrosschannels.
• Develop and implement campaigns tailored to target segments, outlets, and activations.
• Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.

Campaign Execution & Standards:

• Lead the execution of customer campaigns, promotions, and events across on-trade and off-tradechannels.
• Ensure timely delivery of POSM and adherence to regulatory standards while tracking andresponding to competitor activities.
• Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhanceoutcomes.
• Collaboration with execution partners to drive in field execution.

Channel & Customer Engagement:

• Work with sales teams, key accounts, and channel leads to optimise product placement and meetevolving customer needs.
• Build strong relationships with internal teams, external partners, and creative agencies to ensurealignment and collaboration.
• Actively contribute to Companies guidelines for best practices in execution.

Performance Measurement & Reporting:

• Report on campaign performance, ROI, and insights to align with business goals.
• Evaluate promo effectiveness to optimize resource use and drive future improvements.
• Manage budgets to ensure strategic alignment and transparent expenditure tracking.

Cross-Functional Leadership & People Development:

• Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.
• Mentor and develop team members, fostering collaboration and professional growth.

OUR IDEAL CANDIDATE:

• A passion for customer marketing within the liquor industry with commercial acumenand adaptability.
• Strategic thinker with excellent project management, planning, and organisational skills.
• Strong interpersonal and communication abilities, capable of leading and influencing across teams

SKILLS & QUALIFICATIONS REQUIRED:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
• Strong project management skills
• Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)

Please note only shortlisted candidates will be contacted.