Customer Marketing Manager

Manpower Group Sa (Pty) Ltd; Gauteng; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

A leading company in the liquor industry is seeking a Customer Marketing Manager to drive customer-centric initiatives and enhance brand presence. The role involves strategic alignment of marketing plans, execution of campaigns, and collaboration with sales teams to optimize product placement. The ideal candidate will have a Bachelor’s degree and substantial experience in FMCG, showcasing strong project management and communication skills.

Qualifications

• 5+ years in sales/trade marketing within FMCG, ideally in premium drinks or liquor.
• Strong project management, planning, and organisational skills.
• Commercial acumen and adaptability required.

Responsibilities

• Lead execution of customer campaigns, promotions, and events.
• Report on campaign performance, ROI, and insights.
• Manage budgets for strategic alignment.

Skills

Project Management

Strategic Thinking

Interpersonal Skills

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Our client based in Midrand, Gauteng is seeking a Customer Marketing Manager to join their team.

As a Customer Marketing Manager – Spirits, you will be the vital link between brand marketing and sales, driving customer-centric initiatives to grow our premium brands.

With a focus on strategic alignment, impactful execution, and fostering collaboration, you'll deliver exceptional shopper experiences while achieving commercial goals.Strategic Alignment & Campaign Development :

Align customer marketing plans with brand objectives to ensure seamless execution acrosschannels.

Develop and implement campaigns tailored to target segments, outlets, and activations.

Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.

Campaign Execution & Standards :

Lead the execution of customer campaigns, promotions, and events across on-trade and off-tradechannels.

Ensure timely delivery of POSM and adherence to regulatory standards while tracking andresponding to competitor activities.

Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhanceoutcomes.

Collaboration with execution partners to drive in field execution.

Channel & Customer Engagement :

Work with sales teams, key accounts, and channel leads to optimise product placement and meetevolving customer needs.

Build strong relationships with internal teams, external partners, and creative agencies to ensurealignment and collaboration.

Actively contribute to Companies guidelines for best practices in execution.

Performance Measurement & Reporting :

Report on campaign performance, ROI, and insights to align with business goals.

Evaluate promo effectiveness to optimize resource use and drive future improvements.

Manage budgets to ensure strategic alignment and transparent expenditure tracking.

Cross-Functional Leadership & People Development :

Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.

Mentor and develop team members, fostering collaboration and professional growth.

OUR IDEAL CANDIDATE :

A passion for customer marketing within the liquor industry with commercial acumenand adaptability.

Strategic thinker with excellent project management, planning, and organisational skills.

Strong interpersonal and communication abilities, capable of leading and influencing across teams

SKILLS & QUALIFICATIONS REQUIRED :

Bachelor's degree in Marketing, Business Administration, or a related field.

5+ years in sales / trade marketing in FMCG, ideally within premium drinks or liquor.

Please note only shortlisted candidates will be contacted.