Customer Journey Specialist

InspHired Recruitment Solutions; Pretoria; On-site; ZAR 360,000 - 540,000; Full time

Job summary

InspHired Recruitment Solutions is seeking a Customer Journey Specialist to develop and coordinate full funnel customer journey strategies and manage the implementation across relevant platforms. You will monitor and optimize journeys to achieve KPI targets.

Actively support management to build CRM strategies guided by market and competitor insights and historic performance, assist with marketing administrative tasks, and continually strive to optimize processes to work more seamlessly.

Qualifications

• Diploma in Communications or Marketing is required.
• Degree in Communications or Marketing is desirable.
• Minimum 5 years of B2C marketing experience.
• Experience with customer journey strategy, reporting, and email implementation.
• Experience in international markets.

Responsibilities

• Develop and coordinate full funnel customer journeys across platforms.
• Monitor and optimize journeys to achieve KPIs.
• Support CRM strategies using market insights and historic performance.
• Assist with marketing admin and process optimization.
• Analyze data to inform journey improvements.

Skills

Customer journey strategy

Data analysis

Competitor analysis

5+ years experience

Education

Diploma (Communications / Marketing)

Degree (Communications / Marketing)

Tools

GA4

Marketing Cloud

MailChimp

Google Suite

Job description

Customer Journey Specialist

Our client is looking for a Customer Journey Specialist who will develop and coordinate full funnel customer journey strategies and manage the implementation thereof on the relevant platforms. Monitor and optimize journeys to achieve set KPI targets.

Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.

Duties & Responsibilities

• Checking Things
• Documenting Facts
• Producing Output
• Managing Tasks
• Taking Action
• Interpreting Data
• Developing Expertise
• Challenging Ideas
• Generating Ideas
• Inviting Feedback
• Adopting Practical Approaches
• Upholding Standards
• Pursuing Goals
• Showing Composure
• Examining Information
• Team Working
• Following Procedures
• Thinking Positively

Desired Experience & Qualification

Minimum education (essential):
Diploma (Communications / Marketing)

Minimum education (desirable):
Degree (Communications / Marketing)

Minimum applicable experience (years):
5 years

Required nature of experience:

• Business to Consumer marketing.
• Experience in international markets.
• Experience with customer journey strategy development, reporting, and implementation with a focus on emails.

Skills and Knowledge (essential):

• Customer journey strategy development
• Customer journey implementation, testing, and reporting.
• Data analysis
• Customer journey insight generation and optimizations
• GA4 (Google Analytics 4)
• Marketing Cloud (Salesforce marketing tool)
• MailChimp
• Competitor analysis
• Proficient in Google Suite

Package & Remuneration

HR Services, Recruitment & Selection